Market Insights Consumer Food Dairy Products & Eggs

Milk - Italy

Italy

Revenue in the Milk market amounts to €5.34bn in 2024. The market is expected to grow annually by 3.39% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€66bn in 2024).
In relation to total population figures, per person revenues of €90.92 are generated in 2024.
In the Milk market, volume is expected to amount to 3.08bn kg by 2029. The Milk market is expected to show a volume growth of 0.3% in 2025.
The average volume per person in the Milk market is expected to amount to 51.7kg in 2024.

Key regions: Russia, India, Canada, Japan, South Korea

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Comparación de regiones

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Analyst Opinion

The Milk Market in Italy is currently experiencing negligible growth, influenced by factors such as the declining consumption of dairy products and the rising popularity of alternative milk products. This trend is driven by changing consumer preferences and health concerns. Despite this, the Milk Market continues to be a significant sector within the broader Food Market, with consumers valuing the convenience and nutritional benefits of dairy products.

Customer preferences: Changing consumer lifestyles and preferences in Italy have led to a growing demand for healthier and more sustainable dairy products. With an increasing focus on health and wellness, there is a shift towards organic and plant-based milk options, as well as a rise in lactose-free and low-fat milk products. Additionally, consumers are also showing a preference for locally sourced and artisanal dairy products, as they value the quality and authenticity of these products. This trend is further fueled by the growing awareness and appreciation for traditional Italian dairy products, such as Parmigiano Reggiano and Mozzarella di Bufala Campana, among both domestic and international consumers.

Trends in the market: In Italy, the Milk Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards plant-based milk alternatives, such as almond, soy, and oat milk. This trend is driven by a growing demand for healthier and environmentally-friendly options. Moreover, there is a rising interest in lactose-free and organic milk products. This trajectory is significant as it reflects changing consumer preferences and presents opportunities for industry players to innovate and diversify their product offerings. However, it also poses challenges for traditional dairy farmers and processors. Adapting to these trends and catering to the evolving market demands will be crucial for stakeholders in the Milk Market.

Local special circumstances: In Italy, the Milk Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's strong tradition and culture of dairy consumption. This has led to a high demand for locally produced milk and dairy products, with consumers placing a premium on products with regional and traditional designations. Additionally, the strict regulatory framework in Italy has resulted in high-quality standards and strict labelling requirements, which contribute to the country's reputation for producing some of the best dairy products in the world. These factors drive competition and innovation in the market, further bolstering its growth and sustainability.

Underlying macroeconomic factors: The Milk Market of the Dairy Products & Eggs Market within The Food market in Italy is heavily influenced by macroeconomic factors such as consumer purchasing power, population demographics, and trade policies. Italy's high per capita income and strong domestic demand for dairy products have contributed to the growth of the market. However, the country's aging population and declining birth rate could potentially impact future demand. Moreover, trade agreements and tariffs imposed on dairy products by Italy's trading partners can also affect the market's performance. The market is also influenced by global economic trends, such as changes in commodity prices and currency exchange rates, which can impact the cost of raw materials and exported products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.