Market Insights Consumer Food Dairy Products & Eggs

Yogurt - Italy

Italy

Revenue in the Yogurt market amounts to €3.02bn in 2024. The market is expected to grow annually by 5.03% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€42,400m in 2024).
In relation to total population figures, per person revenues of €51.47 are generated in 2024.
In the Yogurt market, volume is expected to amount to 1.02bn kg by 2029. The Yogurt market is expected to show a volume growth of 1.5% in 2025.
The average volume per person in the Yogurt market is expected to amount to 15.2kg in 2024.

Key regions: Russia, Spain, South Korea, Philippines, United States

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Analyst Opinion

The Yogurt market in Italy is facing negligible growth due to various factors such as changing consumer preferences, increasing health consciousness, and the convenience of online services. Despite these challenges, the market is expected to grow in the coming years with the introduction of innovative products and rising demand for healthy food options.

Customer preferences: As health and wellness concerns continue to rise in Italy, consumers are gravitating towards healthier, more nutritious food options. This has led to a growing demand for yogurt, a popular source of probiotics and protein. Additionally, there is a trend towards plant-based yogurts, catering to the increasing number of consumers looking for dairy-free alternatives. The rise of health-consciousness among Italians is also reflected in the increasing popularity of organic and natural yogurt products.

Trends in the market: In Italy, the Yogurt market within the Dairy Products & Eggs Market of The Food market is experiencing a shift towards healthier options, with an increasing demand for organic and plant-based yogurt products. This trend is driven by growing health consciousness among consumers and a desire for sustainable and ethically sourced food. Additionally, there is a rising trend of incorporating yogurt into meals and snacks beyond breakfast, such as in smoothies and as a substitute for sour cream or mayo. This presents opportunities for industry stakeholders to diversify their product offerings and tap into new markets. However, it also poses challenges in terms of adapting to changing consumer preferences and developing innovative products to stay competitive in the market.

Local special circumstances: In Italy, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's rich history and tradition of dairy production. Italian yogurt is known for its high quality and unique flavor profiles, which are a result of the country's diverse landscape and climate. Additionally, strict regulations and standards for dairy production in Italy ensure that consumers receive only the best and safest products. This emphasis on quality and tradition sets the Italian Yogurt Market apart from others, making it a highly sought after and competitive market.

Underlying macroeconomic factors: The performance of the Yogurt Market in Italy is heavily influenced by macroeconomic factors such as consumer spending, economic stability, and government policies. As a part of the larger Dairy Products & Eggs Market within The Food market, the demand for yogurt is also affected by global economic trends and trade policies. The growth of the Yogurt Market in Italy is closely tied to the overall economic health of the country, with higher consumer spending and stable economic conditions leading to increased demand for yogurt products. Additionally, favorable government policies, such as subsidies for dairy farmers and regulations promoting healthy eating habits, can also impact the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.