Market Insights Consumer Food Bread & Cereal Products

Breakfast Cereals - Saudi Arabia

Saudi Arabia

Revenue in the Breakfast Cereals market amounts to €243.70m in 2024. The market is expected to grow annually by 3.56% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€20,670m in 2024).
In relation to total population figures, per person revenues of €6.50 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 55.79m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 2.6% in 2025.
The average volume per person in the Breakfast Cereals market is expected to amount to 1.4kg in 2024.

Key regions: Canada, United States, Russia, India, Spain

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Analyst Opinion

The Breakfast Cereals Market in Saudi Arabia is experiencing minimal growth, impacted by factors such as low consumer awareness and limited availability of online services. Despite this, the market is expected to grow due to increasing health consciousness and the convenience of pre-packaged breakfast options.

Customer preferences: As the health and wellness trend continues to gain momentum in Saudi Arabia, consumers are increasingly gravitating towards healthier breakfast options, such as whole grain cereals and oatmeal. This shift is driven by a growing awareness of the importance of a balanced and nutritious diet, as well as changing lifestyles and preferences, with many individuals opting for quick and convenient breakfast options that also provide sustained energy throughout the day.

Trends in the market: In Saudi Arabia, the Breakfast Cereals Market within the Bread & Cereal Products Market is experiencing a trend towards healthier and more diverse options. As health consciousness increases and consumers seek convenient and nutritious breakfast options, companies are launching products with natural and organic ingredients, as well as gluten-free and vegan options. This trend is expected to continue, driven by rising disposable incomes and increasing awareness of the importance of a healthy diet. Industry stakeholders must respond by investing in research and development to stay competitive and meet consumer demands for healthier breakfast options.

Local special circumstances: In Saudi Arabia, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's religious and cultural norms. As per Islamic dietary laws, there is a high demand for halal-certified food products, including breakfast cereals. Additionally, the government's efforts towards promoting a healthier lifestyle have led to a surge in the demand for organic and low-sugar breakfast cereal options. These factors have shaped the market dynamics, creating a unique market for breakfast cereals in Saudi Arabia.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Saudi Arabia is greatly influenced by macroeconomic factors such as the country's economic health, government policies, and global economic trends. The market is largely impacted by the country's GDP growth, inflation rates, and consumer spending. Furthermore, the government's initiatives to promote healthy eating habits and the increasing disposable income of the population have contributed to the growth of the breakfast cereals market in Saudi Arabia. Moreover, the rising health consciousness and the growing trend of convenience foods in the country have also played a significant role in the demand for breakfast cereals.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.