Market Insights Consumer Food Bread & Cereal Products

Pasta - Saudi Arabia

Saudi Arabia

Revenue in the Pasta market amounts to €0.93bn in 2024. The market is expected to grow annually by 3.04% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,690m in 2024).
In relation to total population figures, per person revenues of €24.88 are generated in 2024.
In the Pasta market, volume is expected to amount to 0.39bn kg by 2029. The Pasta market is expected to show a volume growth of 2.0% in 2025.
The average volume per person in the Pasta market is expected to amount to 9.7kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Pasta Market in Saudi Arabia has seen minimal growth due to factors such as low consumer awareness and convenience offered by traditional food options. Despite this, the market is expected to slowly grow as the country's economy stabilizes and consumers become more health-conscious.

Customer preferences: As Saudi Arabia continues to embrace Western influences, the demand for convenience and ease in food preparation has led to a significant increase in the consumption of pasta. This trend is particularly evident among the younger population, who are more open to trying new and international cuisines. Additionally, the growing number of working women in the country has also contributed to the popularity of pasta, as it is a quick and easy meal option. Furthermore, the rising health consciousness among consumers has led to a growing demand for healthier pasta alternatives, such as whole wheat and gluten-free options. This shift towards healthier choices is driven by the increasing awareness of the importance of a balanced diet and the desire to maintain a healthy lifestyle.

Trends in the market: In Saudi Arabia, the Pasta Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier and more diverse options. This trend can be attributed to the increasing health consciousness among consumers and the growing expat population. In addition, there is a rising demand for convenience and ready-to-eat meals, leading to the introduction of innovative and convenient pasta products. These trends are significant as they reflect changing consumer preferences and offer opportunities for industry stakeholders to expand their product portfolios and tap into the growing market. However, the increasing competition and price sensitivity among consumers pose challenges for players in the market.

Local special circumstances: In Saudi Arabia, the Pasta Market of the Bread & Cereal Products Market within The Food market is influenced by the country's strong cultural preference for traditional rice-based dishes. However, with the increasing number of expats and international influence, there is also a growing demand for pasta as a convenient and versatile alternative. Additionally, the strict regulations on imported food products have led to the emergence of local pasta brands, catering to the unique taste preferences and dietary requirements of the Saudi population.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Saudi Arabia is influenced by various macroeconomic factors. One of the main drivers of growth in this market is the increasing disposable income of the population, which has led to higher purchasing power and a growing demand for convenience foods. Additionally, the government's initiatives to promote domestic production and reduce reliance on imports have also played a significant role in the growth of the market. Other factors such as changing consumer preferences towards healthier food options, rising urbanization, and increasing awareness about the benefits of whole grain and gluten-free products have also contributed to the growth of the Pasta Market in Saudi Arabia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.