Market Insights Consumer Food Vegetables

Fresh Vegetables - Saudi Arabia

Saudi Arabia

Revenue in the Fresh Vegetables market amounts to €5.87bn in 2024. The market is expected to grow annually by 3.64% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€92bn in 2024).
In relation to total population figures, per person revenues of €156.50 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 4.37bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 2.4% in 2025.
The average volume per person in the Fresh Vegetables market is expected to amount to 105.1kg in 2024.

Key regions: Japan, China, Spain, South Korea, United Kingdom

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Analyst Opinion

The Fresh Vegetables Market in Saudi Arabia is experiencing minimal growth due to factors such as fluctuating agricultural yields, changing consumer preferences, and competition from imported produce. Despite these challenges, health consciousness remains a key driver for steady demand.

Customer preferences: Consumers in Saudi Arabia are increasingly prioritizing fresh, organic produce as part of their health-conscious lifestyle, reflecting a growing awareness of nutrition and wellness. This shift is influenced by a younger demographic that values sustainability and local sourcing, leading to a rise in demand for farm-to-table initiatives. Additionally, the cultural emphasis on family meals is driving interest in fresh vegetables that cater to traditional recipes, prompting retailers to adapt their offerings. Convenience is also a factor, with many opting for online grocery shopping to access a wider variety of fresh options.

Trends in the market: In Saudi Arabia, the Fresh Vegetables Market is experiencing a significant shift towards organic and locally sourced produce, driven by a health-conscious consumer base. The increasing demand for sustainable farming practices aligns with a younger demographic's preference for farm-to-table initiatives. This trend is further reinforced by cultural practices emphasizing family meals, encouraging retailers to enhance their fresh vegetable offerings. Moreover, the rise of online grocery shopping is facilitating access to a broader range of fresh options, transforming purchasing habits and presenting new opportunities for industry stakeholders to innovate and expand their market reach.

Local special circumstances: In Saudi Arabia, the Fresh Vegetables Market is shaped by the country's unique climatic conditions and cultural practices. The arid environment necessitates innovative irrigation techniques, propelling interest in hydroponics and greenhouse farming. Additionally, the emphasis on family gatherings and communal meals fosters a strong demand for fresh produce. Regulatory support for local agriculture initiatives encourages investment in sustainable practices. Furthermore, the increasing participation of women in the workforce is shifting shopping habits, driving demand for convenience and quality in fresh vegetable offerings.

Underlying macroeconomic factors: The Fresh Vegetables Market in Saudi Arabia is significantly influenced by macroeconomic factors such as national economic health, fiscal policies, and global economic trends. The government’s Vision 2030 initiative promotes food security and sustainability, leading to increased investments in agricultural technologies and infrastructure. Additionally, fluctuations in global food prices and supply chain dynamics impact local market stability and pricing strategies. Economic diversification efforts away from oil dependency are also fostering growth in the agricultural sector, encouraging local production of fresh vegetables. Consumer spending patterns, driven by rising disposable incomes, further enhance demand for quality and convenience in fresh produce.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.