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The Soup market in Saudi Arabia's Convenience Food Market has seen minimal growth, influenced by factors such as limited consumer awareness and traditional food preferences. However, with the increasing availability of convenient soup options and a growing health consciousness among consumers, the market is expected to experience a gradual growth rate in the coming years.
Customer preferences: The Soups Market of the Convenience Food Market in Saudi Arabia is witnessing a rise in demand for healthier and more nutritious options, as consumers become more health-conscious. This trend is driven by an increasing awareness of the benefits of a balanced diet and the importance of incorporating more vegetables and whole grains into meals. Additionally, there is a growing preference for ready-to-eat soups that cater to specific dietary needs, such as gluten-free, vegan, or low-sodium options. This is in line with the overall shift towards healthier and more natural products in The Food market, as consumers become more conscious of the ingredients and nutritional value of their food choices.
Trends in the market: In Saudi Arabia, the Soups Market of the Convenience Food Market within The Food market is experiencing a surge in demand for healthier and more convenient soup options. This trend is driven by the increasing health consciousness among consumers and the need for quick and easy meal solutions. As a result, there is a growing presence of organic and low-sodium soups in the market. This trajectory is significant as it reflects a shift towards healthier eating habits and has implications for industry stakeholders, as they may need to adapt their product offerings to cater to this demand. Additionally, this trend opens up opportunities for new players to enter the market with innovative and healthier soup options.
Local special circumstances: In Saudi Arabia, the soups market within the convenience food market is heavily influenced by cultural and religious factors. Due to the large Muslim population, there is a high demand for halal-certified soups, leading to the popularity of local brands such as Al Kabeer and Al Islami. Additionally, the hot and arid climate in the country makes soups a popular choice for a quick and refreshing meal, contributing to the growth of the market. The strict regulations on food labeling and packaging also play a role in shaping the soups market in Saudi Arabia.
Underlying macroeconomic factors: The growth of the Soups Market within the Convenience Food Market in Saudi Arabia is influenced by macroeconomic factors such as consumer spending, population growth, and government policies. As the economy of Saudi Arabia continues to recover from the impact of the COVID-19 pandemic, consumer confidence and purchasing power are expected to increase, leading to higher demand for convenience foods, including soups. Moreover, the growing population in the country, particularly the young population, is driving the demand for convenient and ready-to-eat food options. The government's initiatives to promote healthy eating and reduce food waste are also expected to positively impact the growth of the soups market in Saudi Arabia.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.Lu - vi, 9:30 - 17:00 h (CET)
Lu - vi, 9:00 - 18:00 h (EST)
Lu - vi, 9:00 - 17:00 h (SGT)
Lu - vi, 10:00 - 18:00 h (JST)
Lu - vi, 9:30 - 17:00 h (GMT)
Lu - vi, 9:00am-6:00pm (EST)