Vegetables - Saudi Arabia

Saudi Arabia

Revenue in the Vegetables market amounts to €7.16bn in 2024. The market is expected to grow annually by 3.56% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€146bn in 2024).
In relation to total population figures, per person revenues of €191.20 are generated in 2024.
In the Vegetables market, volume is expected to amount to 4.88bn kg by 2029. The Vegetables market is expected to show a volume growth of 2.3% in 2025.
The average volume per person in the Vegetables market is expected to amount to 118.0kg in 2024.

Key regions: Japan, United Kingdom, Philippines, India, Canada

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Analyst Opinion

The Vegetables Market in Saudi Arabia is experiencing minimal growth, influenced by factors like shifting consumer preferences towards healthier diets, increased availability of fresh produce, and the rising demand for convenience in meal preparation, impacting overall market dynamics.

Customer preferences: Consumers in Saudi Arabia are increasingly gravitating towards locally sourced and organic vegetables, reflecting a growing awareness of health and sustainability. This shift is influenced by cultural values that prioritize fresh, natural ingredients in traditional cuisine. Additionally, younger demographics are embracing convenience, driving demand for pre-packaged and ready-to-cook vegetable options. The rise of social media platforms has also sparked interest in plant-based diets, further reshaping preferences as consumers seek products that align with their evolving lifestyle choices and health goals.

Trends in the market: In Saudi Arabia, the Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, driven by heightened consumer awareness of health and sustainability. This trend is gaining momentum as younger generations prioritize fresh, nutritious ingredients that align with their traditional culinary practices. Moreover, the demand for convenience is surging, with pre-packaged and ready-to-cook vegetable options becoming increasingly popular. The influence of social media is also significant, as it promotes plant-based diets and sustainability, compelling industry stakeholders to innovate and adapt their offerings to meet these evolving consumer preferences.

Local special circumstances: In Saudi Arabia, the Vegetables Market is shaped by unique local factors such as the arid climate and vast desert landscapes, which necessitate advanced irrigation techniques and greenhouse farming to ensure year-round produce availability. Cultural preferences for traditional dishes drive demand for specific vegetables, while regulatory support for local agriculture enhances sustainability efforts. Additionally, the country's Vision 2030 initiative emphasizes food security, encouraging investment in organic farming and innovative supply chains to meet evolving consumer demands for fresh, healthy options.

Underlying macroeconomic factors: The Vegetables Market in Saudi Arabia is significantly influenced by macroeconomic factors, including national economic health, global supply chains, and fiscal policies. The country's focus on economic diversification under Vision 2030 is fostering investment in agriculture, particularly in sustainable practices and technology-driven farming methods. Fluctuations in global commodity prices and trade agreements also impact local vegetable production costs and availability. Furthermore, rising consumer awareness of health and nutrition is driving demand for fresh produce, prompting local growers to adapt to changing market preferences while benefiting from government initiatives aimed at enhancing food security and agricultural efficiency.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.