Baby Milk & Infant Formula - Saudi Arabia

Saudi Arabia

Revenue in the Baby Milk & Infant Formula market amounts to €1.32bn in 2024. The market is expected to grow annually by 4.82% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€15,470m in 2024).
In relation to total population figures, per person revenues of €35.17 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 69.96m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.3% in 2025.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 1.6kg in 2024.

Key regions: South Korea, India, United Kingdom, United States, Japan

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Baby Milk & Infant Formula Market in Saudi Arabia has seen limited growth due to factors such as declining birth rates, stricter regulations, and the rise of breastfeeding. These challenges have led to a slower growth rate than other regions in the global Baby Food Market. However, the market is expected to see some growth in the coming years due to increasing urbanization and rising disposable incomes.

Customer preferences: With the rise in working women and busy lifestyles, there has been a growing demand for convenience foods in Saudi Arabia. This has led to a significant increase in the consumption of baby milk and infant formula, as these products offer a convenient and hassle-free option for busy parents. Moreover, there has been a shift towards organic and natural baby food products, as health-conscious parents are becoming more aware of the benefits of these products for their infants. This trend is expected to continue as more parents seek healthier options for their babies.

Trends in the market: In Saudi Arabia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a growing demand for organic and natural products. This trend is driven by an increasing awareness of the benefits of such products and a desire for healthier options for babies. Additionally, there is a shift towards online shopping for baby products, as well as a rise in e-commerce platforms specializing in baby food and formula. These trends indicate a shift towards more health-conscious and convenient options for parents, presenting opportunities for industry stakeholders to adapt and cater to these evolving consumer preferences.

Local special circumstances: In Saudi Arabia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's cultural and religious beliefs. Due to the high percentage of Muslim population, there is a strong demand for halal-certified products, including baby food. Additionally, the government's strict regulations on food safety and labeling also play a significant role in shaping the market dynamics. Furthermore, the country's growing expat population and rising disposable income have led to an increased demand for premium and organic baby food options.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market in Saudi Arabia is heavily influenced by macroeconomic factors such as the country's economic health, government fiscal policies, and global economic trends. With a strong and stable economy, coupled with supportive government policies, the market is experiencing robust growth. Additionally, the rising disposable income of the population and the increasing number of working mothers have led to a higher demand for convenient and nutritious baby food products. Moreover, the country's growing population and high birth rate also contribute to the market's growth, as well as the increasing awareness about the importance of proper nutrition for infants and young children.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.