Market Insights Consumer Food Bread & Cereal Products

Rice - Saudi Arabia

Saudi Arabia

Revenue in the Rice market amounts to €3.65bn in 2024. The market is expected to grow annually by 3.14% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€137,600m in 2024).
In relation to total population figures, per person revenues of €97.39 are generated in 2024.
In the Rice market, volume is expected to amount to 1.85bn kg by 2029. The Rice market is expected to show a volume growth of 0.8% in 2025.
The average volume per person in the Rice market is expected to amount to 46.3kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Rice Market in Saudi Arabia is experiencing slow growth due to factors such as low consumer awareness and limited availability of online services. This results in a negligible growth rate for the Bread & Cereal Products Market within The Food market. However, efforts to increase adoption of digital technologies and promote health awareness may drive future growth.

Customer preferences: The growing trend of health-consciousness among consumers in Saudi Arabia has led to an increased demand for healthier alternatives in the Rice Market of the Bread & Cereal Products Market within The Food market. This has resulted in a shift towards organic and whole-grain options, as well as a preference for low-sodium and gluten-free products. Additionally, there is a growing interest in traditional and regional rice varieties, reflecting a desire for cultural authenticity and nostalgia in food choices.

Trends in the market: In Saudi Arabia, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a growing demand for healthier and more diverse rice options, driven by increased health awareness and changing dietary preferences. This trend is expected to continue as consumers seek out alternatives to traditional white rice, such as brown, black, and wild rice. Additionally, there is a rise in the use of e-commerce platforms for purchasing rice, providing convenience and accessibility to consumers. This trend towards healthier and more convenient options is expected to have a significant impact on industry stakeholders, including rice producers and retailers, who may need to adapt their offerings to meet consumer demands. Furthermore, this shift towards healthier and more diverse rice options may also have implications for the overall food market in Saudi Arabia, as it reflects a larger trend towards healthier eating habits and a focus on wellness.

Local special circumstances: In Saudi Arabia, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's strong cultural preference for rice as a staple food. This demand is also driven by the large expat population from South and Southeast Asian countries, where rice is a key part of the cuisine. Additionally, the government's efforts to reduce food imports and promote domestic production have led to the development of local rice farming and processing industries. However, strict import regulations and a limited water supply pose challenges for market growth.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in Saudi Arabia is heavily influenced by macroeconomic factors such as global trade policies, national economic stability, and government initiatives to promote food security. As a major player in the global rice market, Saudi Arabia's economy is highly dependent on the performance of the food sector. The country's fiscal policies, such as subsidies for agricultural production and import tariffs, also impact the pricing and availability of rice in the domestic market. Moreover, the rising population and changing dietary preferences in the region are driving the demand for rice, making it a crucial market for both local and international players.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.