Fresh Fruits - Saudi Arabia

  • Saudi Arabia
  • Revenue in the Fresh Fruits market amounts to €4.38bn in 2024. The market is expected to grow annually by 3.25% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in India (€106bn in 2024).
  • In relation to total population figures, per person revenues of €116.70 are generated in 2024.
  • In the Fresh Fruits market, volume is expected to amount to 1.84bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.8% in 2025.
  • The average volume per person in the Fresh Fruits market is expected to amount to 45.5kg in 2024.

Key regions: Canada, Spain, Russia, South Korea, Philippines

 
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Analyst Opinion

The Fresh Fruits Market in Saudi Arabia has been experiencing slow growth, influenced by factors such as fluctuating consumer demand, limited availability of land for cultivation, and increasing competition from imported fruits. Despite the negligible growth rate, the market is still driven by the convenience of online shopping and the rising health consciousness among consumers.

Customer preferences:
Consumers in Saudi Arabia are increasingly seeking fresh, locally-grown fruits that are free of pesticides and chemicals, reflecting a growing trend towards healthier and more sustainable food choices. This trend is further supported by the rise in demand for organic produce, as consumers become more conscious of the environmental and health impacts of their food choices. Additionally, there is a growing preference for exotic and unique fruits, reflecting the diverse cultural influences in the country.

Trends in the market:
In Saudi Arabia, the Fresh Fruits Market within the Fruits & Nuts Market of The Food market is experiencing a surge in demand for organic and locally sourced fruits. This is driven by increasing consumer awareness and preference for healthy and sustainable food options. The trajectory of this trend is expected to continue, with more retailers and farmers adopting organic farming practices. This presents opportunities for industry stakeholders to tap into the growing demand for organic fresh fruits. However, it also poses challenges in terms of supply chain management and meeting the strict regulations for organic certification. Overall, this trend signifies a shift towards more sustainable and environmentally friendly practices in the food industry in Saudi Arabia.

Local special circumstances:
In Saudi Arabia, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by cultural preferences and religious practices. The country's hot and arid climate also poses challenges for fruit cultivation and storage, leading to a reliance on imports. Furthermore, strict regulations on food imports and distribution, as well as cultural preferences for fresh and locally grown produce, contribute to the unique dynamics of the market. These factors have created opportunities for local players to thrive, particularly in the organic and specialty fruit segments.

Underlying macroeconomic factors:
The growth of the Fresh Fruits Market in Saudi Arabia is also influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The country's strong economic growth and stable fiscal policies have contributed to a favorable market environment for the Fresh Fruits Market. Additionally, the increasing health consciousness among consumers and the growing demand for healthy and natural food options have also driven the growth of the Fresh Fruits Market in Saudi Arabia. Furthermore, the government's initiatives to promote sustainable agriculture and reduce reliance on food imports have also played a significant role in boosting the market for fresh fruits in the country. Overall, the combination of these macroeconomic factors has created a conducive environment for the growth of the Fresh Fruits Market in Saudi Arabia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

  • Revenue
  • Volume
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  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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