Market Insights Consumer Food Sauces & Spices

Tomato Ketchup - Saudi Arabia

Saudi Arabia

Revenue in the Tomato Ketchup market amounts to €184.50m in 2024. The market is expected to grow annually by 2.58% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€5,572m in 2024).
In relation to total population figures, per person revenues of €4.92 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 90.03m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 0.9% in 2025.
The average volume per person in the Tomato Ketchup market is expected to amount to 2.3kg in 2024.

Key regions: United States, United Kingdom, Japan, South Korea, Canada

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Comparación de regiones

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Analyst Opinion

The Tomato Ketchup market in Saudi Arabia's Sauces & Spices market within The Food market is experiencing negligible growth due to factors such as limited consumer awareness, low adoption of digital technologies, and the convenience of traditional ketchup options.

Customer preferences: The Saudi Arabian market has seen a rise in demand for healthier and organic food options, leading to an increase in the demand for natural and organic tomato ketchup. This trend is driven by a growing awareness of the benefits of consuming natural and organic products, as well as a shift towards a more health-conscious lifestyle. Additionally, the popularity of international cuisines and the influence of Western culture have also contributed to the demand for tomato ketchup and other sauces with natural and organic ingredients.

Trends in the market: In Saudi Arabia, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is experiencing a rise in demand for healthier options. Consumers are increasingly seeking out ketchup options that are lower in sugar and sodium, as well as those made with natural ingredients. This trend aligns with the global movement towards healthier eating habits, and is likely to continue as consumers become more health-conscious. This presents an opportunity for industry stakeholders to innovate and offer healthier ketchup options to cater to this growing demand. Additionally, with the rise of e-commerce, there is potential for online sales of ketchup to further boost the market growth in the country.

Local special circumstances: In Saudi Arabia, the Tomato Ketchup market is influenced by the country's strong preference for traditional Middle Eastern cuisine. This has resulted in the incorporation of local spices and flavors, such as sumac and za'atar, in ketchup products. Additionally, strict halal regulations in the country have led to the production of halal-certified ketchup, catering to the needs of the Muslim population. Furthermore, the growing trend of healthy eating in the region has prompted the introduction of low-sugar and organic ketchup options in the market.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market in Saudi Arabia is heavily influenced by macroeconomic factors such as the country's economic growth, government policies, and consumer spending. As a major global oil exporter, Saudi Arabia's economy is heavily reliant on the oil industry, which can be affected by fluctuations in global oil prices. Additionally, the country's Vision 2030 initiative, aimed at diversifying the economy and reducing dependence on oil, is expected to have a significant impact on market growth. Moreover, increasing disposable incomes and changing dietary preferences in the region are driving the demand for convenient and ready-to-use food products, including tomato ketchup.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.