Baby Food - Saudi Arabia

Saudi Arabia

Revenue in the Baby Food market amounts to €1,562.00m in 2024. The market is expected to grow annually by 4.59% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€18,340m in 2024).
In relation to total population figures, per person revenues of €41.67 are generated in 2024.
In the Baby Food market, volume is expected to amount to 87.70m kg by 2029. The Baby Food market is expected to show a volume growth of 3.0% in 2025.
The average volume per person in the Baby Food market is expected to amount to 2.0kg in 2024.

Key regions: Canada, United Kingdom, Japan, United States, Spain

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Región

Comparación de regiones

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Analyst Opinion

The Baby Food Market in Saudi Arabia is seeing steady growth, driven by factors such as increasing health awareness among parents, convenience of online purchasing, and demand for nutritious and organic options. However, the market's growth rate is currently impacted by the introduction of new regulations and competition from homemade baby food options.

Customer preferences: The growing health consciousness among Saudi Arabian parents is driving the demand for organic and natural baby food products. This trend is also influenced by the cultural emphasis on traditional and homemade food, which is perceived to be healthier for infants. In addition, the rising number of working women and busy lifestyles are leading to a preference for convenient and ready-to-eat baby food options. As a result, the market is witnessing a surge in demand for healthier and convenient baby food products.

Trends in the market: In Saudi Arabia, the Baby Food market is experiencing a surge in demand for organic and natural products, driven by increasing health consciousness among parents. This trend is expected to continue as consumers become more aware of the benefits of natural and organic ingredients for their babies. Additionally, there is a growing trend of online shopping for baby food, as busy parents seek convenience and a wider variety of options. These trends signal a shift towards a more health-conscious and digitally-driven market, presenting opportunities for industry stakeholders to cater to these evolving consumer preferences.

Local special circumstances: In Saudi Arabia, the Baby Food Market within The Food market is influenced by the country's culture and regulatory circumstances. For instance, due to the culture of extended family support, homemade baby food is preferred over packaged options. Additionally, strict Halal certification requirements for food products also play a role in the market dynamics. Moreover, the country's government initiatives promoting breastfeeding and healthy eating habits for children impact the demand for baby food products. These unique factors differentiate the Saudi Arabian market from others and shape the growth of the Baby Food Market within The Food market.

Underlying macroeconomic factors: The Baby Food market in Saudi Arabia is significantly impacted by macroeconomic factors such as economic growth, consumer spending, and government regulations. The country's strong economic growth, fueled by its oil exports, has led to an increase in disposable income and higher consumer spending. This has resulted in a growing demand for premium and organic baby food products. In addition, the government's initiatives to promote healthy eating habits and address malnutrition have also positively influenced the market. However, the recent introduction of VAT and other fiscal policies have led to increased product prices, which may hinder market growth. Furthermore, the country's high birth rate and increasing female workforce participation are also contributing to the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.