Market Insights Consumer Food Bread & Cereal Products

Breakfast Cereals - Poland

Poland

Revenue in the Breakfast Cereals market amounts to €0.53bn in 2024. The market is expected to grow annually by 5.42% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€20,670m in 2024).
In relation to total population figures, per person revenues of €13.17 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 156.30m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 4.5% in 2025.
The average volume per person in the Breakfast Cereals market is expected to amount to 3.4kg in 2024.

Key regions: Canada, United States, Russia, India, Spain

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Analyst Opinion

The Breakfast Cereals market in Poland is experiencing minimal growth due to factors such as low consumer health awareness and limited online presence. Despite this, the market is slowly expanding driven by the convenience offered by these products.

Customer preferences: With the rise of health-conscious consumers in Poland, there has been a growing demand for healthier breakfast options, leading to an increased popularity of breakfast cereals made with whole grains, nuts, and seeds. Additionally, there has been a shift towards gluten-free and organic options, reflecting changing dietary preferences and a desire for more natural and sustainable products. This trend is also driven by the growing awareness of the importance of a nutritious breakfast for overall health and well-being.

Trends in the market: In Poland, the Breakfast Cereals market is experiencing a shift towards healthier options, with a growing demand for products made with natural ingredients and without artificial additives. This trend is expected to continue as consumers become more health-conscious and seek out nutritious breakfast options. Additionally, there is a rising interest in plant-based and gluten-free breakfast cereals, as more people adopt specialized diets. These changing preferences present opportunities for industry stakeholders to innovate and adapt their offerings to cater to evolving consumer needs.

Local special circumstances: In Poland, the Breakfast Cereals market is heavily influenced by the country's growing health and wellness trend. With a rise in health-conscious consumers, there has been a shift towards organic, gluten-free, and low-sugar cereal options. Additionally, Poland's strict regulations on food labeling and advertising have shaped consumer preferences and purchasing behavior. The country's strong agricultural industry also plays a significant role in the production of locally sourced and sustainable cereal products, catering to the growing demand for natural and environmentally friendly food options.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Poland is impacted by several macroeconomic factors. The growth of the market is heavily influenced by consumer purchasing power, which is affected by overall economic trends and national economic health. Fiscal policies, such as taxes and tariffs, can also significantly impact market performance. Other relevant financial indicators, such as currency exchange rates and inflation, can also affect the cost of production and ultimately impact market growth. Moreover, global economic trends, such as trade agreements and changing consumer preferences, can also have a significant influence on the Breakfast Cereals Market in Poland.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.