Market Insights Consumer Food Bread & Cereal Products

Pasta - Poland

Poland

Revenue in the Pasta market amounts to €0.68bn in 2024. The market is expected to grow annually by 5.53% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,690m in 2024).
In relation to total population figures, per person revenues of €16.88 are generated in 2024.
In the Pasta market, volume is expected to amount to 308.40m kg by 2029. The Pasta market is expected to show a volume growth of 4.5% in 2025.
The average volume per person in the Pasta market is expected to amount to 6.7kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

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Analyst Opinion

The Pasta Market in Poland is witnessing minimal growth, influenced by factors such as shifting consumer preferences and rising health consciousness. Despite this, the Bread & Cereal Products Market within The Food market is expected to experience a steady rise in demand, driven by the convenience and variety offered by online platforms.

Customer preferences: Consumers in Poland are increasingly seeking healthier alternatives to traditional pasta, leading to a rise in demand for gluten-free and organic options. This trend is driven by a growing awareness of the health benefits of a balanced diet and a desire for more sustainable and ethically sourced food products. Additionally, the increasing popularity of vegetarian and plant-based diets is also contributing to the shift towards alternative pasta options.

Trends in the market: In Poland, the Pasta Market is experiencing a rise in demand for healthier options, such as whole grain and gluten-free varieties. This trend is driven by increasing consumer awareness of the health benefits of these products. Additionally, there is a growing trend of using plant-based ingredients in pasta, in line with the rising popularity of vegetarian and vegan diets. These trends are significant for industry stakeholders, as they present opportunities for product innovation and differentiation. However, it also poses challenges for traditional pasta producers who may need to adapt their offerings to meet changing consumer preferences. Overall, the trajectory of these trends suggests a shift towards more health-conscious and sustainable choices in the Pasta Market, which could have long-term implications for the industry.

Local special circumstances: In Poland, the Pasta Market is heavily influenced by the country's strong agricultural sector, with locally grown wheat being a key ingredient. Additionally, the cultural preference for hearty and filling meals has led to a high demand for pasta products. The market is also impacted by strict regulations on food labeling and quality standards, ensuring the production of high-quality pasta. This combination of factors sets the Polish Pasta Market apart from other markets, driving its continued growth and success.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Poland is heavily influenced by macroeconomic factors. The country's strong economic growth, stable political environment, and favorable investment climate have all contributed to the growth of the market. Additionally, increasing consumer demand for convenience foods, coupled with rising disposable incomes, has led to a surge in the demand for pasta products. Furthermore, government initiatives promoting healthy eating habits and increasing awareness about the health benefits of pasta consumption have also played a significant role in driving market growth. Overall, these macroeconomic factors are expected to continue driving the growth of the Pasta Market in Poland in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.