Market Insights Consumer Food Dairy Products & Eggs

Milk - Poland

Poland

Revenue in the Milk market amounts to €1.84bn in 2024. The market is expected to grow annually by 4.20% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€66bn in 2024).
In relation to total population figures, per person revenues of €45.77 are generated in 2024.
In the Milk market, volume is expected to amount to 2.75bn kg by 2029. The Milk market is expected to show a volume growth of 2.7% in 2025.
The average volume per person in the Milk market is expected to amount to 60.1kg in 2024.

Key regions: Russia, India, Canada, Japan, South Korea

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Analyst Opinion

The Milk Market in Poland is seeing negligible growth, influenced by factors like limited consumer awareness and competition from alternative dairy products. However, with increasing health consciousness and convenience of online services, the market is expected to witness gradual growth in the coming years.

Customer preferences: As health and wellness continue to be top priorities for Polish consumers, there has been a noticeable increase in demand for organic and locally sourced milk products. This can be attributed to a growing awareness of the health benefits of consuming natural, unprocessed food. Additionally, there has been a shift towards plant-based milk alternatives, such as almond and oat milk, driven by the rise of vegan and lactose-intolerant consumers. This trend towards healthier and more sustainable choices is expected to continue driving growth in the Milk Market of the Dairy Products & Eggs Market within The Food market in Poland.

Trends in the market: In Poland, the Milk Market of the Dairy Products & Eggs Market within The Food market is seeing an increase in consumer demand for organic and plant-based milk products. This trend is being driven by a growing health consciousness among consumers and a desire for sustainable and ethically produced food. Industry stakeholders are responding by expanding their product offerings to include more plant-based and organic options, as well as investing in sustainable and eco-friendly production methods. This trend is expected to continue as consumers prioritize health and sustainability in their purchasing decisions, and could potentially lead to a shift in the overall market landscape.

Local special circumstances: In Poland, the Milk Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's strong dairy tradition and cultural preference for high-quality, locally-sourced products. Additionally, strict regulations on dairy production and safety standards have contributed to the market's stability and consumer trust. The country's large agricultural sector and fertile land also play a significant role in the production of dairy products, providing a steady supply for both domestic and export markets. However, recent changes in EU regulations and increasing competition from international markets have forced Polish producers to innovate and adapt, leading to a growing trend of organic and plant-based dairy alternatives.

Underlying macroeconomic factors: The Milk Market of the Dairy Products & Eggs Market within The Food market in Poland is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. The country's stable economic growth and rising disposable incomes have resulted in an increased demand for premium dairy products, driving the growth of the milk market. Moreover, the government's support for the dairy industry through subsidies and investments in modernizing production facilities has also contributed to the market's expansion. However, fluctuations in milk prices, trade policies, and changing consumer preferences towards plant-based alternatives may pose challenges for the market in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.