Market Insights Consumer Food Spreads & Sweeteners

Sweeteners - Poland

Poland

Revenue in the Sweeteners market amounts to €580.70m in 2024. The market is expected to grow annually by 4.95% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€114,800m in 2024).
In relation to total population figures, per person revenues of €14.44 are generated in 2024.
In the Sweeteners market, volume is expected to amount to 393.10m kg by 2029. The Sweeteners market is expected to show a volume growth of 3.4% in 2025.
The average volume per person in the Sweeteners market is expected to amount to 8.6kg in 2024.

Key regions: South Korea, Philippines, Canada, United States, Japan

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Analyst Opinion

The Sweeteners Market in Poland is experiencing minimal growth, influenced by factors such as changing consumer preferences and increasing health awareness. The sub-markets of Honey, Sugar, and Artificial Sweeteners each play a role in shaping the overall market, with varying levels of demand and adoption. Despite a slow growth rate, the convenience and variety offered by online shopping for sweeteners is driving the market forward.

Customer preferences: There has been a growing demand for natural and organic sweeteners in the Spreads & Sweeteners Market within The Food market in Poland. This trend is driven by consumers' increasing awareness of the health benefits of using natural sweeteners, as well as their desire to reduce their intake of artificial ingredients. Additionally, there is a shift towards low-calorie and sugar-free sweeteners, driven by the rising prevalence of diabetes and obesity in the country. As a result, companies are introducing more natural and low-calorie sweeteners to cater to this growing demand.

Trends in the market: In Poland, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is experiencing a shift towards natural and alternative sweeteners due to increasing health consciousness among consumers. This trend is expected to continue as more consumers seek healthier options in their food and beverage choices. Additionally, there is a rise in demand for sugar-free products, particularly among the diabetic population. This presents an opportunity for industry players to diversify their product offerings and cater to this growing segment. Moreover, the adoption of online retail channels is also on the rise, providing a convenient platform for manufacturers to reach a wider consumer base and boost sales.

Local special circumstances: In Poland, the Spreads & Sweeteners Market is influenced by the country's strong agricultural sector and its rich history of traditional, homemade spreads and sweeteners. This has created a preference for locally sourced and organic products, leading to a rise in small-scale producers and farmers' markets. Additionally, Poland's strict regulations on food labeling and ingredients have driven demand for healthier and natural sweeteners, such as honey and maple syrup. This cultural and regulatory landscape sets the Polish market apart from others, shaping the growth and development of the Spreads & Sweeteners Market within The Food market.

Underlying macroeconomic factors: The Sweeteners Market of the Spreads & Sweeteners Market within The Food market in Poland is heavily influenced by macroeconomic factors such as consumer spending power, government policies, and international trade agreements. With a rapidly growing economy and increasing disposable income, the demand for healthier and natural sweeteners is on the rise. Additionally, the government's support for promoting healthy eating habits and the rising trend of clean label products are also contributing to the growth of the sweeteners market in Poland. Furthermore, with the European Union's focus on reducing sugar consumption and promoting natural sweeteners, Poland is expected to witness significant growth in the sweeteners market in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.