Vegetables - Poland

Poland

Revenue in the Vegetables market amounts to €7.40bn in 2024. The market is expected to grow annually by 5.78% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€146bn in 2024).
In relation to total population figures, per person revenues of €184.10 are generated in 2024.
In the Vegetables market, volume is expected to amount to 5.65bn kg by 2029. The Vegetables market is expected to show a volume growth of 3.5% in 2025.
The average volume per person in the Vegetables market is expected to amount to 123.0kg in 2024.

Key regions: Japan, United Kingdom, Philippines, India, Canada

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Analyst Opinion

The Vegetables Market in Poland is experiencing minimal growth, influenced by factors such as changing consumer preferences towards healthy eating, the rising demand for convenient meal solutions, and the ongoing competition from imported products, which affects local producers.

Customer preferences: Consumers in Poland are increasingly prioritizing sustainability and local sourcing in their vegetable purchases, reflecting a growing awareness of environmental issues and the desire to support local farmers. This shift is complemented by the rise in plant-based diets, especially among younger demographics seeking healthier lifestyles. Additionally, convenient packaging and ready-to-cook vegetable options are gaining traction, catering to busy households and urban dwellers. These trends underscore a cultural pivot towards a more health-conscious, eco-friendly approach to food consumption.

Trends in the market: In Poland, the vegetables market is experiencing a significant shift towards organic and locally sourced produce, driven by consumers' increasing focus on sustainability and environmental impact. This trend is further amplified by the growing popularity of plant-based diets, particularly among younger consumers aiming for healthier eating habits. Additionally, the demand for convenience is rising, with a notable increase in ready-to-cook vegetable options appealing to busy urban families. These evolving preferences have crucial implications for industry stakeholders, prompting local farmers to adapt their practices and retailers to enhance their offerings, ultimately fostering a more sustainable food ecosystem.

Local special circumstances: In Poland, the vegetables market is influenced by its diverse climatic conditions and fertile soil, enabling the cultivation of a wide range of produce. The country's strong agricultural traditions and a cultural inclination towards home-cooked meals foster a preference for fresh, local vegetables. Additionally, EU regulations promoting sustainable farming practices have spurred growth in organic production. The rise of farmers' markets reflects a community-focused approach, connecting consumers with local growers and reinforcing the trend towards transparency and quality in the food supply chain.

Underlying macroeconomic factors: The vegetables market in Poland is significantly shaped by macroeconomic factors, including national economic stability, consumer purchasing power, and agricultural policies. A stable economy with low unemployment rates enhances disposable income, leading to increased demand for fresh produce. Additionally, EU agricultural subsidies and support for sustainable farming practices encourage investment in the cultivation of diverse vegetables. Global trends such as rising health consciousness and a shift towards plant-based diets further boost local vegetable consumption. Furthermore, fluctuations in energy prices and trade agreements can impact production costs and availability, influencing overall market dynamics in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.