Processed Meat - Poland

  • Poland
  • Revenue in the Processed Meat market amounts to €4.80bn in 2024. The market is expected to grow annually by 3.71% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in the United States (€39bn in 2024).
  • In relation to total population figures, per person revenues of €119.20 are generated in 2024.
  • In the Processed Meat market, volume is expected to amount to 1.07bn kg by 2029. The Processed Meat market is expected to show a volume growth of 1.4% in 2025.
  • The average volume per person in the Processed Meat market is expected to amount to 25.4kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

 
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Analyst Opinion

The Processed Meat market in Poland is experiencing negligible growth, attributed to factors such as increased health consciousness, changing consumer preferences, and the convenience of online purchasing. The sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products play a significant role in shaping the overall market, with their varying demand and supply dynamics. However, the overall market growth is affected by stricter regulations on meat processing and the shift towards healthier, plant-based alternatives.

Customer preferences:
The demand for healthier and more sustainable food options is on the rise among consumers in Poland. This has led to a shift towards plant-based and organic processed meat products, as well as a decrease in consumption of traditional, heavily processed meat products. Additionally, there is a growing trend towards meat alternatives such as tofu and tempeh, driven by ethical concerns and the desire for more diverse and nutritious options. This shift in consumer preferences is also influenced by the increasing awareness of the environmental impact of traditional meat production methods.

Trends in the market:
In Poland, the Processed Meat Market within the Meat Market is experiencing a shift towards healthier options, with consumers seeking out products made from natural and organic ingredients. This trend is expected to continue, with an increasing focus on sustainability and ethical sourcing. This could have significant implications for industry stakeholders, such as the need to adapt production processes and source ingredients from sustainable suppliers. Additionally, there is a growing demand for plant-based alternatives, which could lead to increased competition in the market and the need for innovation in product development.

Local special circumstances:
In Poland, the Processed Meat market is greatly influenced by the country's rich culinary traditions and cultural preferences. The consumption of processed meats, particularly sausages and cold cuts, is deeply ingrained in Polish cuisine and culture. Additionally, strict regulations on food safety and production have resulted in high-quality and standardized processed meat products, ensuring consumer trust and satisfaction. Furthermore, the country's geographical location, with a large agricultural sector and access to quality raw materials, has played a significant role in the growth and development of the Processed Meat market within the larger Meat market in Poland.

Underlying macroeconomic factors:
The Processed Meat Market of the Meat Market within The Food market in Poland is influenced by several macroeconomic factors. The country's economic health, as well as global economic trends, play a significant role in shaping the market's performance. Fiscal policies, such as taxes and subsidies, also impact the demand and supply of processed meat products. Additionally, consumer preferences and purchasing power are influenced by macroeconomic factors, which may result in fluctuations in market demand. Furthermore, changes in commodity prices and currency exchange rates can affect the cost of production and ultimately impact market prices. Overall, a stable and growing economy, along with favorable fiscal policies, can contribute to a thriving Processed Meat Market in Poland.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

  • Revenue
  • Volume
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  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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