Pet Food - Poland

Poland

Revenue in the Pet Food market amounts to €1.60bn in 2024. The market is expected to grow annually by 3.71% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€54,820m in 2024).
In relation to total population figures, per person revenues of €39.75 are generated in 2024.
In the Pet Food market, volume is expected to amount to 0.86bn kg by 2029. The Pet Food market is expected to show a volume growth of 2.0% in 2025.
The average volume per person in the Pet Food market is expected to amount to 20.1kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Pet Food Market in Poland is seeing gradual growth within the overall Food Market, as digital technology adoption and health awareness among consumers drive convenience in online pet food services. This slow growth rate may be impacted by factors such as economic instability and a shift towards homemade pet food options.

Customer preferences: With the rise of pet humanization, pet owners in Poland are increasingly seeking high-quality and natural pet food options for their furry companions. This trend is driven by a growing awareness of the health benefits of organic and holistic pet diets. Additionally, there is a rise in demand for personalized and customized pet food solutions, as pet owners look for ways to cater to their pet's individual needs and preferences. This shift towards more premium and tailored pet food choices is also influenced by the increasing disposable income and changing lifestyles of consumers in Poland.

Trends in the market: In Poland, the pet food market is experiencing a shift towards premium and natural pet food products, driven by the increasing awareness and demand for healthier options among pet owners. This trend is expected to continue as consumers are willing to spend more on their pets' nutrition and well-being. Additionally, there is a growing preference for online purchase of pet food, leading to the development of e-commerce platforms specifically for pet products. This presents opportunities for industry stakeholders to expand their online presence and cater to the changing consumer behavior. However, this trend also poses a challenge for traditional brick-and-mortar stores, as they may struggle to compete with the convenience and variety offered by online retailers. Overall, the trajectory of these trends suggests a positive outlook for the pet food market in Poland, with potential implications for industry players to adapt and innovate to meet evolving consumer needs.

Local special circumstances: In Poland, the Pet Food market is heavily influenced by the country's growing pet ownership rate and the rising demand for premium and organic pet food products. This trend is driven by the increasing awareness of pet health and wellness, as well as the growing popularity of pet humanization. Additionally, the strict regulations on pet food ingredients and labeling in Poland have led to a higher level of consumer trust in the market, with a preference for locally sourced and ethically produced products. These unique factors contribute to the dynamic and rapidly growing Pet Food Market in Poland.

Underlying macroeconomic factors: The Pet Food Market in Poland is influenced by macroeconomic factors such as consumer spending power, economic stability, and government policies. As Poland continues to experience steady economic growth and rising disposable incomes, consumers are increasingly willing to spend on premium and specialized pet food products. Additionally, government initiatives promoting pet ownership and animal welfare are also driving market growth. However, fluctuations in the national currency and trade policies may impact the cost of imported pet food products, potentially affecting market performance. The market is also influenced by global trends in sustainable and organic pet food, as well as the growing demand for functional and natural ingredients.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.