Market Insights Consumer Food Dairy Products & Eggs

Yogurt - Poland

Poland

Revenue in the Yogurt market amounts to €1.16bn in 2024. The market is expected to grow annually by 4.56% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€41,960m in 2024).
In relation to total population figures, per person revenues of €28.76 are generated in 2024.
In the Yogurt market, volume is expected to amount to 0.75bn kg by 2029. The Yogurt market is expected to show a volume growth of 2.0% in 2025.
The average volume per person in the Yogurt market is expected to amount to 16.8kg in 2024.

Key regions: Russia, Spain, South Korea, Philippines, United States

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Analyst Opinion

The Yogurt Market in Poland is facing minimal growth due to factors such as changing consumer preferences, increasing competition, and rising health concerns. Despite this, the market is still expected to experience some growth due to the convenience and health benefits offered by yogurt products.

Customer preferences: With the rising trend of health consciousness and the popularity of probiotics, demand for organic, low-sugar, and plant-based yogurt options is on the rise. Additionally, an increasing number of consumers are opting for yogurt as a convenient and nutritious breakfast or snack option. This shift in preferences is driven by a growing focus on maintaining a healthy and balanced diet, along with a rise in vegetarian and flexitarian diets.

Trends in the market: In Poland, the Yogurt Market within the Dairy Products & Eggs Market of The Food market has seen a rise in demand for organic and plant-based options. This trend aligns with the increasing consumer focus on health and wellness. Additionally, there is a shift towards premium and indulgent yogurt flavors, catering to the growing demand for indulgent yet healthy snacks. This trajectory of trends has led to a significant increase in competition among players in the market, as well as the adoption of sustainable and environmentally friendly practices. These trends also have implications for industry stakeholders, as they must adapt their product offerings and marketing strategies to cater to changing consumer preferences.

Local special circumstances: In Poland, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's strong dairy farming tradition and love for traditional dairy products. The market is also shaped by the strict regulations on dairy production and labeling, ensuring high quality and safety standards. Additionally, the cultural preference for natural and organic products has led to the rise of organic yogurt brands in the market. These factors contribute to the strong consumer demand for locally produced and healthy yogurt options.

Underlying macroeconomic factors: The Yogurt Market of the Dairy Products & Eggs Market within The Food market in Poland is heavily influenced by macroeconomic factors such as consumer spending power, government policies, and international trade agreements. As Poland continues to experience steady economic growth and a rise in disposable income, there is an increasing demand for healthier food options, including yogurt. Additionally, government initiatives promoting healthy eating habits and supporting local dairy production have further boosted the market. However, fluctuations in international dairy prices and changing trade policies can have a significant impact on the supply and cost of yogurt in Poland.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.