Meat - Poland

Poland

Revenue in the Meat market amounts to €14.72bn in 2024. The market is expected to grow annually by 5.84% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€251bn in 2024).
In relation to total population figures, per person revenues of €365.90 are generated in 2024.
In the Meat market, volume is expected to amount to 2,508.00m kg by 2029. The Meat market is expected to show a volume growth of 3.0% in 2025.
The average volume per person in the Meat market is expected to amount to 55.5kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

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Comparación de regiones

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Analyst Opinion

The Meat Market in Poland has seen moderate growth due to factors such as increasing health consciousness, changing consumer preferences, and the convenience of online options. However, the sub-markets of Fresh Meat, Processed Meat, and Meat Substitutes have different growth rates, with Processed Meat experiencing the most significant growth. This can be attributed to the rising demand for convenient and ready-to-eat options. Despite minimal growth, the Meat Market in Poland is expected to continue expanding due to the country's strong meat consumption culture.

Customer preferences: As health and wellness continue to gain importance among consumers in Poland, there has been a noticeable shift towards plant-based diets and alternative protein sources in the Meat Market within The Food market. This trend is driven by the increasing awareness of the environmental impact of meat production and the rising preference for sustainable and ethical food choices. Additionally, the growing popularity of flexitarian and vegetarian lifestyles has also contributed to the demand for meat alternatives such as plant-based burgers and meat substitutes made from soy, peas, or lentils. This shift towards more sustainable and ethical food choices reflects the changing values and lifestyle preferences of Polish consumers.

Trends in the market: In Poland, the Meat Market within The Food market is experiencing a shift towards more sustainable and ethical practices. Consumers are increasingly seeking out meat from local, organic, and free-range sources, and there is a growing trend of plant-based meat alternatives. This trajectory is significant for industry stakeholders as it requires a shift in production and distribution methods. It also has potential implications for traditional meat producers who may need to adapt to meet changing consumer demands. Moreover, it presents opportunities for new businesses to enter the market with innovative and environmentally-friendly products.

Local special circumstances: In Poland, the Meat Market within The Food market is heavily influenced by the country's strong agricultural sector and traditional meat-based cuisine. The market is also affected by strict regulations on meat production and labeling, ensuring high quality and safety standards. Additionally, Poland's location in central Europe allows for easy access to a diverse range of meats, leading to a wide variety of products in the market. This combination of factors has contributed to a strong and competitive Meat Market in Poland, catering to both domestic and international demand.

Underlying macroeconomic factors: The Meat Market within The Food market in Poland is influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. With a stable GDP and rising disposable income, the country's meat consumption has been on the rise, leading to a growing demand for meat products. Additionally, government initiatives to promote domestic production and exports have further boosted the market. However, rising inflation and changing consumer preferences towards plant-based alternatives could potentially impact the market in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.