Market Insights Consumer Food Fruits & Nuts

Fresh Fruits - Poland

Poland

Revenue in the Fresh Fruits market amounts to €4.89bn in 2024. The market is expected to grow annually by 5.30% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€106bn in 2024).
In relation to total population figures, per person revenues of €121.70 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 2.61bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 3.4% in 2025.
The average volume per person in the Fresh Fruits market is expected to amount to 58.3kg in 2024.

Key regions: Canada, Spain, Russia, South Korea, Philippines

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Analyst Opinion

The Fresh Fruits Market in Poland is experiencing minimal growth due to factors such as increasing competition, fluctuating weather patterns affecting crop yields, and evolving consumer preferences for locally sourced produce. However, with the rising health consciousness among consumers and the convenience of online shopping, the market is expected to witness gradual growth in the coming years.

Customer preferences: In Poland, there has been a growing demand for locally sourced and organic fresh fruits, as consumers become more health-conscious and prioritize sustainable and ethical food choices. This trend is further fueled by the rising awareness of the health benefits of consuming a variety of fruits, as well as the increasing availability of such products in supermarkets and local markets. Additionally, with the younger generation being more connected and tech-savvy, there has been a surge in online fruit delivery services, catering to the convenience and lifestyle needs of consumers.

Trends in the market: In Poland, the Fresh Fruits market is experiencing an increase in demand for organic and locally sourced produce. This trend is driven by the growing awareness of the benefits of consuming fresh and healthy fruits. Additionally, there is a rise in online grocery shopping, leading to the emergence of e-commerce platforms for Fresh Fruits. This trend is expected to continue, with more consumers opting for convenient and sustainable options. Industry stakeholders must adapt to these changes by investing in online platforms and promoting sustainable farming practices to meet consumer demands.

Local special circumstances: In Poland, the Fresh Fruits market is heavily influenced by the country's agricultural landscape and climate. The short growing season and cold weather conditions make it challenging for certain fruits to thrive in the region, resulting in a limited variety of locally grown fruits. This has led to a high demand for imported fruits, particularly from neighboring countries like Germany and the Netherlands. Additionally, cultural preferences and traditional dishes also play a significant role in shaping the Fresh Fruits market, with popular fruits like apples and plums being used in many traditional Polish dishes.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market in Poland is heavily influenced by macroeconomic factors such as economic stability, consumer spending power, and government policies. With the country's stable economy and growing GDP, consumers have more disposable income to spend on fresh fruits. Moreover, favorable government policies, such as subsidies for farmers and support for sustainable farming practices, have contributed to the growth of the market. Additionally, the increasing health consciousness among consumers and the trend towards healthier eating habits have also boosted the demand for fresh fruits in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.