Baby Food - Poland

Poland

Revenue in the Baby Food market amounts to €0.93bn in 2024. The market is expected to grow annually by 6.60% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€18,340m in 2024).
In relation to total population figures, per person revenues of €23.00 are generated in 2024.
In the Baby Food market, volume is expected to amount to 115.20m kg by 2029. The Baby Food market is expected to show a volume growth of 4.5% in 2025.
The average volume per person in the Baby Food market is expected to amount to 2.3kg in 2024.

Key regions: Canada, United Kingdom, Japan, United States, Spain

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Analyst Opinion

The Baby Food market in Poland has been seeing slight growth due to factors such as increasing health consciousness among parents, convenience of online shopping, and introduction of new products. Despite minimal growth, the market is impacted by sub-markets competition and changing consumer preferences.

Customer preferences: As health and wellness continue to be top priorities for consumers in Poland, there is a growing demand for organic and natural baby food options. Parents are increasingly looking for products that are free from artificial ingredients and preservatives, reflecting a shift towards more mindful and health-conscious choices. Additionally, with the rise of dual-income households and busy lifestyles, there is a growing preference for convenient and ready-to-eat baby food options, such as pouches and on-the-go snacks.

Trends in the market: In Poland, the Baby Food Market is experiencing a shift towards healthier and organic options, driven by increasing awareness of the importance of nutrition for infants and children. This trend is expected to continue, with a focus on clean labels and natural ingredients. Additionally, there is a growing demand for convenience and on-the-go options, leading to an increase in the availability of ready-to-eat and portable baby food products. These trends present opportunities for industry stakeholders to innovate and cater to evolving consumer preferences. However, there may also be challenges in terms of meeting stricter regulations and ensuring product safety and quality. Overall, the trajectory of these trends indicates a potential for growth and a need for adaptability in the Baby Food Market in Poland.

Local special circumstances: In Poland, the Baby Food Market is heavily influenced by the country's strong agricultural sector and robust food safety regulations. The demand for organic and locally-sourced baby food products is on the rise, driven by a growing trend towards healthy and sustainable eating habits among Polish consumers. Additionally, the government's efforts to promote breastfeeding have resulted in lower demand for infant formula, leading to a highly competitive market with strong emphasis on product quality and safety.

Underlying macroeconomic factors: The Baby Food Market in Poland is significantly impacted by macroeconomic factors such as consumer spending, government policies, and economic growth. With a steady rise in disposable income and an increasing number of working mothers, there has been a growing demand for convenient and nutritionally balanced baby food products. Moreover, favorable government initiatives to support child nutrition and a stable economic climate have also contributed to the market's growth. However, the market may face challenges due to fluctuating exchange rates and trade policies, which can affect the prices and availability of imported raw materials.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.