Market Insights Consumer Food Bread & Cereal Products

Bread - Pakistan

Pakistan

Revenue in the Bread market amounts to €7.25bn in 2024. The market is expected to grow annually by 7.38% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€73bn in 2024).
In relation to total population figures, per person revenues of €29.57 are generated in 2024.
In the Bread market, volume is expected to amount to 7.56bn kg by 2029. The Bread market is expected to show a volume growth of 2.4% in 2025.
The average volume per person in the Bread market is expected to amount to 28.3kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

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Analyst Opinion

The Bread Market in Pakistan has shown minimal growth due to factors such as stagnant consumer demand, limited product innovation, and competition from other staple foods. Despite this, the market is expected to see a gradual rise in the coming years, driven by the growing population and increasing disposable income.

Customer preferences: Consumers in Pakistan are increasingly looking for healthier and more convenient food options, leading to a rise in demand for whole grain and gluten-free bread products. There has also been a shift towards artisanal and locally sourced bread, reflecting a growing trend towards supporting small businesses and sustainable agriculture. Additionally, the increasing urbanization and hectic lifestyles have led to a rise in demand for on-the-go bread products, such as sandwiches and wraps, as consumers seek quick and easy meal solutions.

Trends in the market: In Pakistan, the Bread & Cereal Products Market is experiencing a surge in demand for healthier and more diverse bread options, such as whole grain and gluten-free breads. This trend is driven by a growing health consciousness among consumers and a rise in disposable income. Additionally, the increasing popularity of online grocery shopping and home baking has led to a rise in online sales of bread products. These trends are significant for industry stakeholders as they highlight the need for innovation and diversification in product offerings to cater to changing consumer preferences. Moreover, the shift towards online shopping presents opportunities for manufacturers to expand their reach and tap into new markets.

Local special circumstances: In Pakistan, the Bread Market is heavily influenced by the country's diverse cultural and religious practices. The demand for halal-certified bread products is high, with many consumers preferring to purchase from local bakeries rather than international brands. The geographical distribution of the population, with a large rural population, also plays a role in the market dynamics. Additionally, the government's regulations on food safety and labeling requirements can impact the production and distribution of bread products in the market.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Pakistan is impacted by various macroeconomic factors. These include global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The growth of the market is influenced by economic stability and growth in Pakistan, with a growing middle class and increasing disposable income. Additionally, government initiatives to promote a healthy lifestyle and rising awareness about the benefits of whole grain and fortified bread products are also driving market growth. However, challenges such as high inflation rates and fluctuating commodity prices may hinder market growth. Furthermore, international trade agreements and regulations also play a significant role in shaping the market landscape for bread and cereal products in Pakistan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.