Market Insights Consumer Food Dairy Products & Eggs

Yogurt - Pakistan

Pakistan

Revenue in the Yogurt market amounts to €2.06bn in 2024. The market is expected to grow annually by 8.45% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€41,960m in 2024).
In relation to total population figures, per person revenues of €8.40 are generated in 2024.
In the Yogurt market, volume is expected to amount to 1.83bn kg by 2029. The Yogurt market is expected to show a volume growth of 2.7% in 2025.
The average volume per person in the Yogurt market is expected to amount to 6.6kg in 2024.

Key regions: Russia, Spain, South Korea, Philippines, United States

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Analyst Opinion

The Yogurt Market in Pakistan is seeing subdued growth due to various factors, including low health awareness, limited adoption of digital technologies, and lack of convenience in online services. However, there is still potential for growth in the future as the market continues to adapt to changing consumer preferences.

Customer preferences: With the rise of health consciousness and the growing popularity of plant-based diets, there has been a shift towards non-dairy yogurt options in the Yogurt Market of the Dairy Products & Eggs Market within The Food market. This trend is primarily driven by the increasing number of lactose-intolerant and vegan consumers in Pakistan. Additionally, there has been a surge in demand for organic and probiotic yogurts, as consumers become more aware of the health benefits associated with these products.

Trends in the market: In Pakistan, the Yogurt Market within the Dairy Products & Eggs Market is experiencing a surge in demand for probiotic yogurt, as consumers become more health-conscious and seek out functional foods. This trend is expected to continue, with the market projected to grow at a CAGR of 6.5% from 2021 to 2026. This presents opportunities for industry players to expand their product offerings and cater to the growing demand. Additionally, there is a shift towards more premium and innovative yogurt products, such as Greek yogurt and flavored yogurts, which are gaining popularity among younger consumers. This trend is expected to shape the market landscape and drive competition among key players in the coming years.

Local special circumstances: In Pakistan, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's traditional cuisine and cultural preferences. Yogurt is a staple in Pakistani dishes and is often consumed as a side dish or used as a base for popular drinks like lassi. This cultural preference has led to a high demand for yogurt, with a variety of local brands dominating the market. Furthermore, the government's strict regulations on dairy production and quality control have also played a significant role in shaping the dynamics of the yogurt market in Pakistan.

Underlying macroeconomic factors: The Yogurt Market of the Dairy Products & Eggs Market within The Food market in Pakistan is influenced by macroeconomic factors such as economic stability, consumer purchasing power, and government policies. The country's growing population, increasing urbanization, and rising disposable income have created a favorable market for dairy products like yogurt. Moreover, the government's initiatives to promote the dairy industry and investments in infrastructure development are expected to further drive market growth. However, challenges such as inflation, currency devaluation, and volatility in commodity prices can hinder market expansion. Additionally, with the rising trend of health and wellness, there is a growing demand for healthier yogurt options, which presents opportunities for market players to innovate and cater to evolving consumer preferences.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.