Processed Meat - Pakistan

Pakistan

Revenue in the Processed Meat market amounts to €1.78bn in 2024. The market is expected to grow annually by 6.16% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€39bn in 2024).
In relation to total population figures, per person revenues of €7.27 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 0.50bn kg by 2029. The Processed Meat market is expected to show a volume growth of 0.5% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 2.0kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

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Analyst Opinion

The Processed Meat Market in Pakistan is experiencing minimal growth, influenced by factors such as consumer preference for healthier food options, increasing health consciousness, and rising concerns over the negative health effects of processed meats. These factors are impacting the overall market's growth rate and driving the demand for alternative meat products.

Customer preferences: As the demand for convenience and time-saving options continues to grow, consumers in Pakistan are increasingly turning to processed meat products as a quick and easy meal solution. This trend is driven by hectic lifestyles and a desire for ready-to-eat options. Additionally, there has been a rise in demand for halal-certified processed meat products, catering to the country's large Muslim population. This shift towards processed meat also aligns with cultural preferences for meat-based dishes and the growing popularity of western-style fast food chains in urban areas.

Trends in the market: In Pakistan, the Processed Meat Market within the Meat Market of The Food market is experiencing a surge in demand for halal-certified products. This trend is expected to continue due to the country's large Muslim population and their preference for halal food. Additionally, there is a growing interest in healthier and more sustainable meat options, leading to an increase in plant-based and organic processed meat products. This trajectory towards healthier and ethical options presents opportunities for industry stakeholders to capitalize on changing consumer preferences and expand their market share. However, it also poses challenges for traditional meat producers, who may need to adapt their processes and products to stay competitive in the evolving market.

Local special circumstances: In Pakistan, the Processed Meat Market is heavily influenced by the country's large Muslim population, where the consumption of pork is forbidden. This has led to a significant market for processed chicken and beef products, as well as a demand for halal-certified options. Additionally, the country's hot climate and lack of proper cold storage facilities have a major impact on the distribution and storage of processed meat products. These unique factors play a crucial role in shaping the market dynamics of the Processed Meat Market in Pakistan, setting it apart from other markets in the region.

Underlying macroeconomic factors: The Processed Meat Market in Pakistan is greatly affected by macroeconomic factors such as the country's economic health, fiscal policies, and global economic trends. The national economic health of Pakistan, with its growing population and increasing disposable income, has resulted in a higher demand for processed meat products. Additionally, favorable fiscal policies and investments in the food industry have further boosted the growth of the processed meat market. However, challenges such as inflation and currency devaluation can also impact the market's performance. Furthermore, global economic trends, such as changing consumer preferences and trade policies, also play a significant role in shaping the processed meat market in Pakistan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.