Market Insights Consumer Food Convenience Food

Soups - Pakistan

Pakistan

Revenue in the Soups market amounts to €181.70m in 2024. The market is expected to grow annually by 6.75% (CAGR 2024-2029).
In global comparison, most revenue is generated in Indonesia (€9,282m in 2024).
In relation to total population figures, per person revenues of €0.74 are generated in 2024.
In the Soups market, volume is expected to amount to 77.60m kg by 2029. The Soups market is expected to show a volume growth of 1.9% in 2025.
The average volume per person in the Soups market is expected to amount to 0.3kg in 2024.

Key regions: United Kingdom, Russia, Philippines, United States, Spain

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

In Pakistan nan, the Soups Market of the Convenience Food Market has seen minimal growth due to factors such as low consumer health awareness and limited availability of online services. Despite this, the market is still expected to experience steady growth, driven by the convenience and affordability of soups.

Customer preferences: Consumer demand for convenient and ready-to-eat meals has significantly increased in Pakistan, leading to a rise in the popularity of the Soups Market within the Convenience Food Market. With busy lifestyles and a growing urban population, consumers are turning to soups as a quick and easy meal option. Additionally, there has been a shift towards healthier soup options, such as low-sodium and organic varieties, as consumers become more health-conscious. This trend is also influenced by the cultural preference for warm and comforting meals, especially during the winter season.

Trends in the market: In Pakistan, the Soups Market within the Convenience Food Market is experiencing a shift towards healthier and more natural options. Consumers are increasingly seeking out soups made with organic and locally sourced ingredients, as well as options that cater to specific dietary restrictions such as gluten-free or vegan. This trend is driven by a growing awareness of the importance of healthy eating and a desire for more variety in the soup market. This trajectory is significant as it presents opportunities for industry stakeholders to innovate and expand their product offerings to meet the evolving demands of consumers. It also has implications for the overall food market in Pakistan, as the popularity of healthier soups may lead to a shift in consumer preferences towards more natural and nutritious food options.

Local special circumstances: In Pakistan, the Soups Market of the Convenience Food Market within The Food market is heavily influenced by the country's diverse culinary traditions and preferences. The use of spices and herbs in soups is a reflection of the vibrant and rich food culture in the region. Additionally, the convenience of ready-to-eat soups has been embraced by the growing urban population, while the rural areas still rely on traditional homemade soups. The market is also regulated by strict halal standards, catering to the Muslim majority population.

Underlying macroeconomic factors: The Soups Market of the Convenience Food Market within The Food market in Pakistan is heavily impacted by macroeconomic factors such as consumer spending power, inflation rates, and government policies. As the country's economy continues to grow, with a projected GDP growth of 5.5% in 2021, consumer spending is also expected to increase, leading to a rise in demand for convenience food products, including soups. However, inflation rates and fluctuating exchange rates can affect the overall cost of production and distribution, influencing the final pricing of soups in the market. Government policies such as import regulations and tax policies can also impact the market by affecting the availability and affordability of key ingredients used in soups. Thus, it is crucial for companies operating in the Soups Market in Pakistan to closely monitor these macroeconomic indicators and adjust their strategies accordingly to maintain a competitive edge.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.