Non-Alcoholic Drinks - Pakistan

The Non-Alcoholic Drinks market in Pakistan is experiencing significant growth and development.

Customer preferences: In Pakistan, there is a growing demand for non-alcoholic drinks as consumers are becoming more health-conscious. Many people are opting for healthier beverage options that are low in sugar and calories. This has led to an increased demand for products such as flavored water, herbal teas, and natural fruit juices. Additionally, there is a growing trend towards functional beverages that offer specific health benefits, such as energy drinks and probiotic drinks.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Pakistan is the rise of locally produced beverages. Pakistani consumers are increasingly interested in supporting local brands and products. This has led to the emergence of a number of local companies that are producing innovative and unique non-alcoholic drinks. These local brands often focus on using locally sourced ingredients and traditional recipes, which appeals to consumers who are looking for authentic and culturally relevant products. Another trend in the market is the increasing popularity of ready-to-drink beverages. Busy lifestyles and convenience are driving the demand for on-the-go drinks that can be consumed quickly and easily. This has led to the introduction of a wide range of ready-to-drink options, including bottled juices, iced teas, and energy drinks. These products are often marketed as convenient and refreshing choices for consumers who are constantly on the move.

Local special circumstances: Pakistan has a young and growing population, which is contributing to the growth of the Non-Alcoholic Drinks market. Younger consumers are more open to trying new and innovative beverages, and they are also more likely to prioritize health and wellness. This has created a favorable environment for the development of new non-alcoholic drink products. Furthermore, the hot climate in Pakistan also plays a role in driving the demand for non-alcoholic drinks. With temperatures often reaching high levels, consumers are looking for refreshing and hydrating beverages to quench their thirst. This has led to a high demand for products such as iced teas, flavored water, and carbonated soft drinks.

Underlying macroeconomic factors: Pakistan's economy has been growing steadily in recent years, which has contributed to the increased purchasing power of consumers. As disposable incomes rise, consumers are able to spend more on non-essential items, including non-alcoholic drinks. This has created a favorable market environment for the growth of the Non-Alcoholic Drinks market. Additionally, the government of Pakistan has been taking steps to promote the food and beverage industry, including the non-alcoholic drinks sector. This has included initiatives to attract foreign investment, streamline regulations, and support local businesses. These government efforts have created a positive business environment and have encouraged the growth and development of the Non-Alcoholic Drinks market in Pakistan.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.