Market Insights Consumer Food Bread & Cereal Products

Rice - Pakistan

Pakistan

Revenue in the Rice market amounts to €9.07bn in 2024. The market is expected to grow annually by 6.88% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€137,600m in 2024).
In relation to total population figures, per person revenues of €36.98 are generated in 2024.
In the Rice market, volume is expected to amount to 14.41bn kg by 2029. The Rice market is expected to show a volume growth of 1.9% in 2025.
The average volume per person in the Rice market is expected to amount to 55.1kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

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Analyst Opinion

The Rice market in Pakistan is experiencing minimal growth due to various factors such as increasing competition, changing consumer preferences, and government regulations. Despite this, the convenience offered by online rice sales and rising health awareness among consumers are driving market expansion.

Customer preferences: Consumers in Pakistan are increasingly turning to rice-based bread and cereal products as a healthier alternative to traditional wheat-based options. This shift is driven by a growing awareness towards the benefits of a rice-based diet, such as lower glycemic index and gluten-free options. Additionally, with the rise in health-consciousness, consumers are also seeking out fortified and functional rice products, such as rice-based snacks and breakfast cereals, for added nutrition. This trend is expected to continue as the country experiences a rise in lifestyle-related health issues and a growing demand for convenient and healthier food options.

Trends in the market: In Pakistan, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for organic and locally sourced rice due to an increase in health consciousness among consumers. This trend is expected to continue as consumers become more aware of the environmental and health benefits of organic farming. Additionally, the rise of e-commerce platforms has made it easier for small-scale farmers to sell their produce directly to consumers, leading to a boost in the local rice market. This trend has significant implications for industry stakeholders as they must adapt to meet the changing demands of consumers and compete in the growing online market.

Local special circumstances: In Pakistan, the Rice Market within the Bread & Cereal Products Market is heavily influenced by the country's agricultural sector, with rice being a staple food for the majority of the population. The market is also impacted by cultural preferences, with different varieties of rice being favored in different regions. Additionally, government regulations play a significant role in determining production and pricing, with subsidies and export restrictions being common in the industry. These factors contribute to the unique dynamics of the Rice Market in Pakistan, setting it apart from other markets in the Food industry.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in Pakistan is heavily influenced by macroeconomic factors such as government policies, trade agreements, and global economic trends. The country's overall economic health, as well as its fiscal policies and financial indicators, play a significant role in determining the demand and supply of rice in the market. Additionally, the political stability of the country, its agricultural policies, and investments in infrastructure also impact the rice market. Moreover, fluctuations in currency exchange rates, inflation, and consumer spending patterns also affect the demand and supply of rice in Pakistan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.