Bread & Cereal Products - Pakistan

Pakistan

Revenue in the Bread & Bakery Products market amounts to €21.09bn in 2024. The market is expected to grow annually by 7.13% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€255bn in 2024).
In relation to total population figures, per person revenues of €86.00 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 25.88bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 2.1% in 2025.
The average volume per person in the Bread & Bakery Products market is expected to amount to 98.0kg in 2024.

Key regions: Philippines, United States, Canada, India, China

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Bread & Cereal Products Market in Pakistan has been experiencing slow growth due to factors such as low consumer awareness, limited access to digital technologies, and a preference for traditional food options. This minimal growth rate can also be attributed to the lack of innovation and limited market competition. However, with the increasing health consciousness among consumers and the convenience offered by online food services, the market is expected to witness a gradual growth in the coming years.

Customer preferences: As the trend towards healthy living continues to grow in Pakistan, there has been a rise in demand for whole grain and organic bread and cereal products. Consumers are increasingly opting for these options due to their perceived health benefits. Additionally, with the increase in health-consciousness, there has been a shift towards gluten-free and low-carb options in the bread and cereal market, catering to the diverse dietary needs and preferences of the population. This trend is likely to continue as consumers become more aware of the impact of their food choices on their overall well-being.

Trends in the market: In Pakistan, the Bread & Cereal Products Market is experiencing a surge in demand for healthier and more nutritious options, as consumers become more health-conscious. This trend is driven by increasing awareness about the benefits of a balanced diet and the availability of a wider range of products. As a result, there has been a rise in the production and consumption of whole grain and multi-grain products. This trend is expected to continue, with potential implications for industry stakeholders to focus on innovation and product diversification to cater to the evolving consumer preferences.

Local special circumstances: In Pakistan, the Bread & Cereal Products Market within The Food market is heavily influenced by the country's predominantly Muslim population. As a result, there is a high demand for halal-certified products, as well as a preference for traditional bread and cereal options such as naan and roti. Additionally, the government's strict regulations on food imports have created a unique market for locally produced bread and cereal products. These cultural and regulatory factors play a significant role in shaping market dynamics and differentiating it from other markets.

Underlying macroeconomic factors: The Bread & Cereal Products Market in Pakistan is impacted by macroeconomic factors such as the country's economic growth, consumer spending power, and government policies. As the country's economy continues to grow and consumer spending increases, the demand for bread and cereal products is expected to rise. Moreover, the government's policies on food imports, exports, and subsidies can also affect the market. Additionally, global economic trends and trade policies can impact the availability and prices of key ingredients used in bread and cereal production, further influencing the market's performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.