Confectionery & Snacks - Pakistan

Pakistan

Revenue in the Confectionery & Snacks market amounts to €6.93bn in 2024. The market is expected to grow annually by 6.98% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€124bn in 2024).
In relation to total population figures, per person revenues of €28.27 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 2.21bn kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 3.1% in 2025.
The average volume per person in the Confectionery & Snacks market is expected to amount to 7.6kg in 2024.

Key regions: Philippines, South Korea, Canada, Japan, China

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Región

Comparación de regiones

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Analyst Opinion

The Food market in Pakistan, particularly the Confectionery & Snacks sub-markets, has seen slow growth due to factors such as increasing health consciousness among consumers and rising competition from healthier snack options. However, the convenience and indulgence offered by these products continue to drive sales in the market.

Customer preferences: In the Confectionery & Snacks Market within The Food market in Pakistan, there has been a noticeable shift towards healthier and more nutritious snack options. This is driven by the growing health consciousness among consumers, particularly the younger generation. As a result, there has been an increase in demand for snacks made with natural, organic, and locally sourced ingredients. This trend also reflects a cultural shift towards more sustainable and ethical food choices. Additionally, the rise of e-commerce has made it easier for consumers to access a wider variety of healthy snacks, further fueling this trend.

Trends in the market: In Pakistan, the Confectionery & Snacks Market within The Food market is experiencing a surge in demand for healthier snack options. Consumers are becoming more health-conscious and are opting for products with natural ingredients and reduced sugar and fat content. This trend is expected to continue in the coming years, as consumers prioritize their health and wellness. Industry stakeholders need to adapt to this trend by offering healthier alternatives and promoting transparency in their ingredients and production processes. Failure to do so could result in a loss of customers and market share.

Local special circumstances: In Pakistan, the Confectionery & Snacks Market within The Food market is heavily influenced by the country's rich cultural diversity and strong tradition of snacking. The market is also impacted by the country's growing urbanization, which has led to an increase in demand for convenient on-the-go snacks. Additionally, the regulatory environment in Pakistan plays a significant role in shaping the market, with strict regulations on labeling, packaging, and ingredients. These factors contribute to a unique market dynamic that sets it apart from other markets in the region.

Underlying macroeconomic factors: The Confectionery & Snacks Market in Pakistan is significantly influenced by macroeconomic factors such as the country's overall economic health, fiscal policies, and global economic trends. Pakistan's growing population and increasing disposable income have led to a rise in demand for confectionery and snacks, making it a lucrative market for manufacturers. Additionally, favorable government policies and investments in the food sector have further bolstered market growth. However, factors such as inflation, currency fluctuations, and political instability can impact consumer spending and affect market performance. Moreover, the growing trend of health-consciousness among consumers is challenging the traditional confectionery and snacks market, leading to a shift towards healthier snack options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.