Market Insights Consumer Food Dairy Products & Eggs

Milk - Pakistan

Pakistan

Revenue in the Milk market amounts to €5.54bn in 2024. The market is expected to grow annually by 6.25% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€66bn in 2024).
In relation to total population figures, per person revenues of €22.60 are generated in 2024.
In the Milk market, volume is expected to amount to 7.57bn kg by 2029. The Milk market is expected to show a volume growth of 1.8% in 2025.
The average volume per person in the Milk market is expected to amount to 28.4kg in 2024.

Key regions: Russia, India, Canada, Japan, South Korea

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Analyst Opinion

The Milk Market in Pakistan is experiencing minimal growth due to various factors like low consumer awareness, traditional buying habits, and lack of digital technologies. However, increasing government initiatives and rising health concerns of consumers are expected to drive growth in the coming years.

Customer preferences: As health consciousness continues to rise, consumers in Pakistan are increasingly opting for organic and locally-sourced milk products. This trend is driven by concerns over the use of hormones and antibiotics in conventional dairy farming. Additionally, with a growing middle class and busy lifestyles, there is a rising demand for convenient and on-the-go dairy products, such as flavored milk and yogurt drinks. This shift in preferences reflects a desire for healthier and more convenient options in the milk market.

Trends in the market: In Pakistan, the Milk Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards organic and locally sourced milk products. This trend is driven by the increasing awareness of the health benefits of organic milk and the rising demand for sustainable and ethically produced products. Additionally, there is a growing consumer preference for dairy products with no added hormones or antibiotics. These trends have significant implications for industry stakeholders, as they must adapt their production processes and marketing strategies to cater to the changing consumer preferences. Furthermore, there is potential for the development of new niche markets and collaborations between local dairy farmers and larger companies to meet the growing demand for organic milk products.

Local special circumstances: In Pakistan, the Milk Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by cultural and religious factors. The majority of the population follows a vegetarian diet, leading to a higher demand for dairy products. Additionally, the country's growing middle class and changing demographics have resulted in an increased demand for high-quality milk and dairy products. Government regulations and policies also play a significant role in shaping the market, with strict quality standards and import restrictions in place to protect local producers.

Underlying macroeconomic factors: The Milk Market of the Dairy Products & Eggs Market within The Food market in Pakistan is highly influenced by macroeconomic factors such as population growth, disposable income, and government policies. With a growing population and increasing disposable income, there is a higher demand for dairy products and eggs in Pakistan. Additionally, favorable government policies such as subsidies for dairy farmers and investments in the dairy industry have contributed to the growth of the market. However, challenges such as inflation, currency devaluation, and trade policies can also impact the market performance. Furthermore, the global trend towards healthier and organic food products has also influenced the market, as consumers are increasingly seeking high-quality dairy and egg products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.