Market Insights Consumer Food Bread & Cereal Products

Pasta - Pakistan

Pakistan

Revenue in the Pasta market amounts to €2.17bn in 2024. The market is expected to grow annually by 7.39% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,690m in 2024).
In relation to total population figures, per person revenues of €8.86 are generated in 2024.
In the Pasta market, volume is expected to amount to 2.07bn kg by 2029. The Pasta market is expected to show a volume growth of 2.5% in 2025.
The average volume per person in the Pasta market is expected to amount to 7.7kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

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Analyst Opinion

The Pasta Market in Pakistan is showing minimal growth due to factors such as low consumer awareness, limited availability of digital technologies, and lack of convenience in online services. Despite this, the Bread & Cereal Products Market in The Food market is expected to see slow but steady growth in the coming years.

Customer preferences: The demand for gluten-free and organic pasta options in Pakistan has been growing in recent years, driven by a rising health consciousness among consumers. This trend is further fueled by the increasing prevalence of health issues such as celiac disease and gluten sensitivity. Additionally, there is a growing preference for whole grain and fortified pasta products, as consumers become more aware of the nutritional benefits of these options. This shift towards healthier and more specialized pasta offerings is also reflected in the evolving eating habits of the younger generation, who are increasingly seeking out healthier alternatives to traditional wheat-based pasta.

Trends in the market: In Pakistan, the Pasta Market is experiencing a surge in demand for healthier options, with consumers becoming more health-conscious and looking for alternatives to traditional wheat-based pasta. At the same time, the market is witnessing a rise in the popularity of ready-to-cook and instant pasta products, catering to the busy lifestyles of consumers. These trends are significant as they highlight the changing preferences of consumers and the need for innovation in the industry. Additionally, they present opportunities for stakeholders to tap into new markets and create differentiated products to meet the evolving needs of consumers.

Local special circumstances: In Pakistan, the Pasta market is heavily influenced by the country's cultural and religious practices. With a predominantly Muslim population, there is a high demand for halal certified products. Additionally, the geographical location of Pakistan, being a major producer of wheat, plays a significant role in the availability and pricing of pasta products. The market is also affected by government regulations on imports, which can impact the variety and availability of pasta options.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Pakistan is largely affected by macroeconomic factors such as the country's economic stability, consumer spending habits, and government policies. The global economic climate, including fluctuations in currency exchange rates and trade policies, also plays a significant role in shaping the market's performance. Furthermore, the country's fiscal policies, such as taxes and subsidies, can impact the production and pricing of pasta products. Additionally, with a growing population and increasing urbanization, there is a higher demand for quick and convenient food options, which has led to a surge in the demand for pasta products in Pakistan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.