Market Insights Consumer Food Dairy Products & Eggs

Cheese - Pakistan

Pakistan

Revenue in the Cheese market amounts to €1.77bn in 2024. The market is expected to grow annually by 5.56% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€29,380m in 2024).
In relation to total population figures, per person revenues of €7.20 are generated in 2024.
In the Cheese market, volume is expected to amount to 0.39bn kg by 2029. The Cheese market is expected to show a volume growth of 3.8% in 2025.
The average volume per person in the Cheese market is expected to amount to 1.4kg in 2024.

Key regions: China, South Korea, Russia, United Kingdom, India

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Analyst Opinion

The Cheese Market in Pakistan's Dairy Products & Eggs Market is experiencing slow growth, impacted by factors such as low health awareness and limited adoption of digital technologies. Convenience offered by online services is yet to be fully embraced.

Customer preferences: As the Pakistani population becomes more health-conscious and embraces a Westernized diet, there is a growing demand for healthier and premium cheese options. This trend is further fueled by the increasing number of working professionals and busy lifestyles, leading to a preference for convenience and ready-to-eat options. Additionally, the rise of social media and food blogging has also contributed to the popularity of cheese-based dishes, driving the growth of the cheese market in the country.

Trends in the market: In Pakistan, the Cheese Market of the Dairy Products & Eggs Market within The Food market is showing a growing demand for artisanal and premium varieties, as consumers become more health-conscious and seek out higher quality options. This trend is expected to continue, with a shift towards domestically produced cheese and a focus on sustainable and ethical production methods. Additionally, there is a rising trend of incorporating cheese into traditional Pakistani dishes, creating new and innovative flavor profiles. These trends are significant for industry stakeholders as it presents opportunities for growth and diversification. However, it also poses challenges in terms of meeting consumer demands and maintaining quality standards.

Local special circumstances: In Pakistan, the Cheese Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's geographical and cultural factors. With a large rural population and limited access to cold storage facilities, the demand for locally produced cheese is high. The use of traditional methods and ingredients also sets Pakistani cheese apart from other markets. Moreover, strict halal regulations and the popularity of dairy-based dishes in Pakistani cuisine drive the growth of the cheese market in the country.

Underlying macroeconomic factors: The Cheese Market of the Dairy Products & Eggs Market within The Food market in Pakistan is greatly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The country's economic growth and stability play a crucial role in the demand for cheese and other dairy products. In addition, government policies and regulations, such as import tariffs and subsidies, can also significantly affect the market performance. Furthermore, consumer preferences and purchasing power are greatly influenced by the overall economic conditions in the country. With a growing population and increasing disposable income, the demand for high-quality and diverse cheese products is expected to rise, leading to market growth. On the other hand, economic downturns and unstable market conditions can negatively impact the purchasing power and consumption patterns, consequently affecting the cheese market in Pakistan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.