Market Insights Consumer Food Vegetables

Processed & Frozen Vegetables - Hungary

Hungary

Revenue in the Processed & Frozen Vegetables market amounts to €308.20m in 2024. The market is expected to grow annually by 5.62% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€53,350m in 2024).
In relation to total population figures, per person revenues of €31.85 are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 201.30m kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 2.6% in 2025.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 18.5kg in 2024.

Key regions: China, Canada, Russia, India, Japan

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Analyst Opinion

The Processed & Frozen Vegetables Market in Hungary is experiencing minimal growth due to factors like low consumer awareness and limited availability of online services. However, increasing health consciousness and technological advancements may drive future growth.

Customer preferences: As the demand for healthy and convenient food options continues to rise, consumers in Hungary are increasingly turning towards processed and frozen vegetables. This trend is driven by busy lifestyles and a growing awareness of the benefits of frozen vegetables, such as longer shelf life and easy preparation. Furthermore, with the rise of plant-based diets and the emphasis on reducing food waste, frozen vegetables are becoming a popular choice for households looking to make sustainable food choices.

Trends in the market: In Hungary, there has been a notable increase in the demand for processed and frozen vegetables, driven by the growing trend of convenience and time-saving food options. This trend is expected to continue, as consumers are increasingly seeking out healthy and convenient meal solutions. Additionally, there is a rising interest in plant-based diets, leading to a greater demand for frozen and processed vegetables as a meat alternative. These trends are significant for industry stakeholders, as they present opportunities for growth and innovation in the processed and frozen vegetables market. However, it also poses challenges in terms of supply chain management and maintaining product quality. As such, companies in this market will need to continuously adapt and evolve to meet the changing needs and preferences of consumers.

Local special circumstances: In Hungary, the Processed & Frozen Vegetables Market within The Food market is heavily influenced by the country's rich agricultural heritage and strong demand for traditional Hungarian dishes. The market is also shaped by strict food safety regulations, leading to a focus on quality and traceability in the production process. Additionally, the market is impacted by the country's changing demographics, with an aging population driving demand for convenient and healthy frozen vegetable options.

Underlying macroeconomic factors: The growth of the Processed & Frozen Vegetables Market within The Food market is influenced by macroeconomic factors such as changing consumer preferences, evolving dietary patterns, and increasing demand for convenience foods. The rise in disposable income and busy lifestyles have led to a shift towards processed and frozen vegetables as they offer convenience and longer shelf life. Additionally, the growing health consciousness among consumers has also led to an increase in demand for frozen vegetables as they are perceived to be healthier and more nutritious compared to canned or fresh alternatives. Furthermore, the availability of a wide range of frozen vegetable options and technological advancements in freezing and packaging techniques are also driving market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.