Market Insights Consumer Food Dairy Products & Eggs

Milk - Hungary

Hungary

Revenue in the Milk market amounts to €0.42bn in 2024. The market is expected to grow annually by 5.54% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€66bn in 2024).
In relation to total population figures, per person revenues of €43.48 are generated in 2024.
In the Milk market, volume is expected to amount to 0.61bn kg by 2029. The Milk market is expected to show a volume growth of 3.9% in 2025.
The average volume per person in the Milk market is expected to amount to 52.4kg in 2024.

Key regions: Russia, India, Canada, Japan, South Korea

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Milk Market in Hungary has seen minimal growth due to factors such as changing consumer preferences and increasing competition from alternative dairy products. This has resulted in a slow growth rate for the Dairy Products & Eggs Market within The Food market.

Customer preferences: As consumers become more health-conscious and environmentally aware, there is a growing demand for plant-based milk alternatives in Hungary. This trend is driven by the rising popularity of vegan and vegetarian diets, as well as concerns over the environmental impact of traditional dairy production. Furthermore, the younger generation is more open to trying new and innovative products, leading to the introduction of a variety of plant-based milk options in the market. This shift towards alternative milk sources is expected to continue in the future, as consumers prioritize sustainability and ethical food consumption.

Trends in the market: In Hungary, the Milk Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards organic and plant-based milk alternatives. This trend is driven by increasing consumer demand for healthier and more sustainable options. The trajectory of this trend is expected to continue, with a projected growth of 9.4% in the organic milk market by 2025. This has significant implications for industry stakeholders, such as dairy farmers and processors, as they may need to adapt their production and marketing strategies to meet this changing consumer demand. Additionally, there may be opportunities for collaboration and partnerships with plant-based milk producers to tap into this growing market.

Local special circumstances: In Hungary, the Milk Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's strong dairy farming tradition and rich agricultural landscape. The government's support for the dairy industry, through subsidies and regulations, has created a competitive market for milk and dairy products. Additionally, Hungarian consumers have a strong preference for locally produced food, leading to a high demand for domestic dairy products. This has resulted in a unique market dynamic, with a focus on quality and sustainability, and a strong emphasis on traditional dairy products and production methods.

Underlying macroeconomic factors: The Milk Market of the Dairy Products & Eggs Market within The Food market in Hungary is influenced by various macroeconomic factors, such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. With the growing demand for dairy products and eggs, the market is expected to experience steady growth. However, the fluctuations in global milk prices and changing consumer preferences towards plant-based alternatives may impact the market performance. Additionally, government initiatives to promote domestic production and increase exports may also play a significant role in shaping the market landscape. Furthermore, the overall economic stability and consumer purchasing power in Hungary will also have a direct impact on the growth of the Milk Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.