Market Insights Consumer Food Bread & Cereal Products

Rice - Hungary

Hungary

Revenue in the Rice market amounts to €48.93m in 2024. The market is expected to grow annually by 4.97% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€137,600m in 2024).
In relation to total population figures, per person revenues of €5.06 are generated in 2024.
In the Rice market, volume is expected to amount to 35.92m kg by 2029. The Rice market is expected to show a volume growth of 2.1% in 2025.
The average volume per person in the Rice market is expected to amount to 3.4kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Rice Market in Hungary is experiencing minimal growth due to various factors such as low consumer awareness, limited availability of digital technologies, and reliance on traditional purchasing methods. This slow growth rate is impacted by the lack of technological advancements in the sector.

Customer preferences: Consumer demand for gluten-free and healthier options has been a major trend in the Rice Market of the Bread & Cereal Products Market within The Food market in Hungary. This is primarily driven by an increasing awareness of the benefits of a gluten-free diet and a growing health-conscious population. Additionally, there has been a shift towards organic and non-GMO rice products, as consumers are becoming more conscious of the environmental and health impacts of conventional farming methods. This trend is expected to continue as more consumers prioritize health and sustainability in their food choices.

Trends in the market: In Hungary, the Rice Market within the Bread & Cereal Products Market is experiencing a growing demand for organic and sustainable rice options. This trend is driven by increasing consumer awareness and preferences for healthier and environmentally-friendly food choices. As a result, more food companies are investing in sustainable rice production methods and offering a wider variety of organic rice products. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for innovative and sustainable production methods.

Local special circumstances: In Hungary, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's rich agricultural history and traditions. Rice has been a staple food in Hungarian cuisine for centuries, with local varieties being highly sought-after. Additionally, the country's strict food regulations and quality standards ensure that consumers have access to high-quality, locally grown rice. The market is also shaped by Hungary's geographical location, with its proximity to other European countries leading to a diverse range of rice imports, providing consumers with a wide variety of options. The demand for healthier food options and the rise of plant-based diets has also resulted in an increasing demand for rice in the country.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in Hungary is greatly affected by macroeconomic factors. The country's economic health, as well as global economic trends, play a significant role in the market's performance. For instance, a stable and growing economy typically leads to higher consumer spending and demand for food products, including rice. Fiscal policies, such as import tariffs and subsidies, also have a significant impact on the market. Moreover, fluctuations in currency exchange rates and inflation rates can affect the price and availability of rice in the market. Overall, a stable and growing economy, along with favorable fiscal policies and financial indicators, can contribute to the growth of the Rice Market in Hungary.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.