Baby Food - Hungary

Hungary

Revenue in the Baby Food market amounts to €228.30m in 2024. The market is expected to grow annually by 18.87% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€18,340m in 2024).
In relation to total population figures, per person revenues of €23.59 are generated in 2024.
In the Baby Food market, volume is expected to amount to 16.70m kg by 2029. The Baby Food market is expected to show a volume growth of 4.2% in 2025.
The average volume per person in the Baby Food market is expected to amount to 1.4kg in 2024.

Key regions: Canada, United Kingdom, Japan, United States, Spain

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Baby Food Market in Hungary is on the rise, driven by increasing demand for digital services, growing health consciousness among parents, and the convenience of online shopping. The market's average growth rate is influenced by factors such as the introduction of new products, changing dietary patterns, and the competitive landscape.

Customer preferences: As the millennial generation becomes parents, there is a growing demand for organic and natural baby food products in Hungary. This trend is driven by the increasing awareness of the benefits of organic ingredients and the desire to provide the best nutrition for their children. Additionally, there is a growing preference for convenient and on-the-go options, leading to a rise in demand for pouches and ready-to-eat baby food products. This shift towards healthier and more convenient options is also influenced by the growing number of working parents and their busy lifestyles.

Trends in the market: In Hungary, the Baby Food market is experiencing a shift towards organic and natural products, driven by increasing health-consciousness among parents. This trend is expected to continue, with a projected growth of 8% in the organic baby food market by 2025. Additionally, there is a growing demand for plant-based and allergen-free options, as well as personalized and convenient packaging solutions. These trends present both opportunities and challenges for industry stakeholders, who must adapt their offerings and marketing strategies to cater to evolving consumer preferences and maintain a competitive edge in the market.

Local special circumstances: In Hungary, the Baby Food Market is influenced by the country's geographical location as a landlocked country in Central Europe. This has led to a focus on locally sourced ingredients and traditional recipes, catering to the strong demand for natural and organic products. Additionally, the country's strict regulations on food labeling and safety standards have shaped the market, with consumers placing a high importance on product transparency and quality. These factors have contributed to a unique market dynamic, with a strong emphasis on traditional and ethical practices in the production and consumption of baby food products.

Underlying macroeconomic factors: The Baby Food Market in Hungary is heavily influenced by macroeconomic factors such as national economic health, global economic trends, fiscal policies, and other financial indicators. The country's economic stability and growth have a significant impact on consumer spending and purchasing power, which in turn affects the demand for baby food products. Moreover, government policies and regulations related to food safety and nutrition also play a crucial role in shaping the market landscape. Additionally, demographic changes such as a growing population of working parents and an increasing number of women in the workforce are driving the demand for convenient and nutritious baby food options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.