Confectionery & Snacks - Hungary

Hungary

Revenue in the Confectionery & Snacks market amounts to €3.28bn in 2024. The market is expected to grow annually by 6.34% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€124bn in 2024).
In relation to total population figures, per person revenues of €338.40 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 713.40m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 3.6% in 2025.
The average volume per person in the Confectionery & Snacks market is expected to amount to 63.4kg in 2024.

Key regions: Philippines, South Korea, Canada, Japan, China

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Analyst Opinion

The Confectionery & Snacks Market in Hungary has seen modest growth due to factors such as increased demand for healthier snack options, rising disposable income, and the convenience of online shopping. However, strict regulations and competition from other food markets have limited the market's growth rate.

Customer preferences: Consumer demand for healthier snack options is on the rise in Hungary, driven by a growing awareness of the importance of healthy eating and a desire for more nutritious options. This trend is reflected in the popularity of products like low-sugar and gluten-free snacks, as well as the increasing availability of organic and natural options. Additionally, with the rise of busy lifestyles, on-the-go and convenient snack options are also gaining traction in the market. This shift towards healthier and more convenient snacking options is likely to continue, as consumers prioritize their health and well-being.

Trends in the market: In Hungary, the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier and more sustainable options. With the rise of health-conscious consumers, there is a growing demand for products made with natural ingredients and free from artificial additives. In addition, there is a growing trend towards eco-friendly packaging and sustainable sourcing of ingredients. This trajectory towards healthier and more sustainable options reflects the changing preferences of consumers and presents opportunities for industry stakeholders to adapt and innovate in order to stay competitive in the market.

Local special circumstances: In Hungary, the Confectionery & Snacks Market within The Food market is heavily influenced by the country's rich confectionery tradition and love for sweets. Hungary's geographical location also plays a role, as it is known for its high-quality fruit production, leading to the availability of fresh and locally-sourced ingredients for snack and confectionery manufacturers. Moreover, the country's strict regulations on food safety and labeling have shaped consumer preferences and purchasing behaviors in the market.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Hungary is heavily influenced by macroeconomic factors such as national economic health, fiscal policies, and global economic trends. The market is experiencing steady growth due to the rising disposable income and changing consumer preferences towards convenient and indulgent snack options. Additionally, the increasing demand for healthier and premium snacks has led to significant investments in R&D and product innovation, further propelling the market growth. However, challenges such as fluctuating raw material prices and stringent food safety regulations may hinder the market's growth potential.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.