Market Insights Consumer Food Oils & Fats

Butter - Hungary

Hungary

Revenue in the Butter market amounts to €154.20m in 2024. The market is expected to grow annually by 13.07% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€6,324m in 2024).
In relation to total population figures, per person revenues of €15.94 are generated in 2024.
In the Butter market, volume is expected to amount to 19.58m kg by 2029. The Butter market is expected to show a volume growth of 9.6% in 2025.
The average volume per person in the Butter market is expected to amount to 1.29kg in 2024.

Key regions: Canada, Japan, United Kingdom, South Korea, United States

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Analyst Opinion

The Butter Market within the Oils & Fats sector in Hungary has been experiencing subdued growth, influenced by factors such as fluctuating dairy prices, changing consumer preferences towards healthier alternatives, and increased competition from margarine products.

Customer preferences: Consumers in Hungary are increasingly gravitating towards natural and organic products, significantly impacting the Butter Market within the Oils & Fats sector. This shift is fueled by a growing awareness of health and wellness, prompting a preference for butter derived from grass-fed cows and artisanal producers. Additionally, younger demographics are embracing plant-based diets, which has led to a rise in interest for vegan butter alternatives. The trend towards sustainability and ethical sourcing is also reshaping purchasing decisions, as consumers seek brands that align with their values.

Trends in the market: In Hungary, the Butter Market within the Oils & Fats sector is experiencing a notable shift towards natural and organic products, driven by an increasing consumer focus on health and wellness. This trend is characterized by a rising demand for butter sourced from grass-fed cows and produced by artisanal makers. Concurrently, younger consumers are exploring plant-based diets, leading to a surge in popularity for vegan butter alternatives. The emphasis on sustainability and ethical sourcing is reshaping consumer preferences, urging industry stakeholders to adapt their offerings and marketing strategies to align with these evolving values and expectations.

Local special circumstances: In Hungary, the Butter Market within the Oils & Fats sector is shaped by unique local factors, including a rich dairy farming tradition and a strong emphasis on local ingredients. The country’s diverse agricultural landscape supports the production of high-quality dairy, particularly from free-range and grass-fed cows, appealing to health-conscious consumers. Additionally, cultural preferences for traditional Hungarian dishes that utilize butter influence demand patterns. Regulatory standards promoting organic farming practices also encourage producers to focus on sustainable methods, further differentiating the market from others.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in Hungary is significantly influenced by macroeconomic factors such as national economic stability, consumer purchasing power, and international trade dynamics. A robust national economy, characterized by steady GDP growth, enhances disposable income, allowing consumers to prioritize premium dairy products. Global trends towards healthier eating and sustainability also drive demand for high-quality, locally sourced butter. Additionally, fluctuating international dairy prices and trade agreements impact local producers' competitiveness. Fiscal policies promoting agricultural innovation and supporting small-scale dairy farms further shape market dynamics, fostering a resilient and diverse butter market in Hungary.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.