Market Insights Consumer Food Bread & Cereal Products

Pasta - Hungary

Hungary

Revenue in the Pasta market amounts to €137.50m in 2024. The market is expected to grow annually by 7.08% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,690m in 2024).
In relation to total population figures, per person revenues of €14.21 are generated in 2024.
In the Pasta market, volume is expected to amount to 68.94m kg by 2029. The Pasta market is expected to show a volume growth of 3.4% in 2025.
The average volume per person in the Pasta market is expected to amount to 5.9kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Pasta Market in Hungary has experienced minimal growth due to factors such as increasing health consciousness, online health services, and technological advancements. However, the overall impact on the market growth rate remains minimal.

Customer preferences: The popularity of plant-based diets and increasing health consciousness among consumers is driving the demand for alternative, healthier pasta options. This trend has led to a surge in the availability of gluten-free, whole grain, and vegetable-based pastas. Additionally, there is a growing preference for organic and sustainable pasta products, as consumers become more environmentally conscious and seek healthier, natural options. This shift towards healthier and more diverse pasta options is expected to continue in the coming years.

Trends in the market: In Hungary, the Pasta Market within the Bread & Cereal Products Market is experiencing a shift towards healthier options, with a rise in demand for whole wheat and gluten-free pasta. This trend is driven by increasing health consciousness and dietary restrictions among consumers. Additionally, the market is witnessing a growing preference for convenience and ready-to-cook pasta, as busy lifestyles lead to a rise in demand for quick and easy meals. These trends are significant for industry stakeholders as they indicate a need for diversification and innovation in product offerings to cater to changing consumer preferences. Furthermore, there is potential for partnerships with health and fitness apps to promote healthier pasta options and tap into the growing digital consumption trend in Hungary.

Local special circumstances: In Hungary, the Pasta Market within the Bread & Cereal Products Market is heavily influenced by the country's rich culinary traditions and love for hearty, satisfying meals. This has led to a high demand for traditional pasta dishes, such as goulash and paprikash, and has also spurred the growth of artisanal pasta makers. In addition, Hungary's growing health consciousness has led to the popularity of whole wheat and gluten-free pasta options. The country's strict food regulations also ensure the quality and authenticity of pasta products, making it a trusted market for both domestic and international brands.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Hungary is also affected by macroeconomic factors such as changes in global trade policies, fluctuations in exchange rates, and consumer demand for healthier food options. A strong national economy and supportive fiscal policies can lead to increased consumer spending, driving the demand for high-quality pasta products. On the other hand, economic downturns and tight budget constraints can result in a shift towards cheaper, lower-quality pasta products. Additionally, increasing health consciousness and a growing trend towards plant-based diets are contributing to the growth of the pasta market in Hungary.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.