Meat - Hungary

  • Hungary
  • Revenue in the Meat market amounts to €3,315.00m in 2024. The market is expected to grow annually by 5.96% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (€251bn in 2024).
  • In relation to total population figures, per person revenues of €342.60 are generated in 2024.
  • In the Meat market, volume is expected to amount to 456.60m kg by 2029. The Meat market is expected to show a volume growth of 3.0% in 2025.
  • The average volume per person in the Meat market is expected to amount to 42.0kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

 
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Analyst Opinion

The Meat Market in Hungary is experiencing minimal growth due to factors such as increasing health awareness among consumers and convenience offered by online services. However, the sub-markets of Fresh Meat, Processed Meat, and Meat Substitutes may have varying impacts on the overall market's growth rate.

Customer preferences:
With the rise of health-consciousness and ethical consumption, there has been a shift towards plant-based diets in Hungary. This trend is reflected in the Meat Market within The Food market, as consumers are increasingly opting for alternative protein sources such as tofu and tempeh. This shift is driven by a combination of factors, including concerns over animal welfare, environmental sustainability, and personal health. Additionally, the younger generation in Hungary is leading the charge towards sustainable and ethical consumption, further driving the demand for plant-based meat alternatives.

Trends in the market:
In Hungary, the Meat Market within The Food market is experiencing a shift towards healthier and more sustainable options, such as organic and grass-fed meat. This trend is driven by increasing consumer awareness and demand for ethically-sourced and environmentally-friendly products. As a result, meat producers and retailers are investing in alternative production methods and marketing strategies to meet this demand. Additionally, there is a growing trend towards plant-based meat alternatives, as more consumers are embracing a flexitarian or vegetarian diet. This trend is expected to continue, with significant implications for the traditional meat industry and its stakeholders.

Local special circumstances:
In Hungary, the Meat Market within The Food market is heavily influenced by the country's rich culinary traditions and strong demand for high-quality, locally sourced meats. This has led to the development of small-scale, family-owned meat producers who pride themselves on using traditional methods and ensuring the highest standards of animal welfare. Additionally, strict regulations and labeling requirements for meat products have created a sense of trust among consumers, leading to a preference for locally produced meats over imported options. The country's location in Central Europe also allows for easy access to a diverse range of meats from neighboring countries, contributing to the unique and vibrant meat market in Hungary.

Underlying macroeconomic factors:
The Meat Market within The Food market in Hungary is greatly influenced by macroeconomic factors such as economic growth, consumer spending patterns, and government policies. A growing economy and higher disposable income of consumers tend to drive the demand for meat products. On the other hand, economic downturns and unstable fiscal policies can lead to a decrease in demand for higher-priced meat products. Additionally, the increasing focus on sustainable and ethical food production is also impacting the meat market, with consumers becoming more conscious of the environmental and social impact of their food choices. These factors are shaping the overall performance of the Meat Market within The Food market in Hungary, as well as influencing the market trends and consumer preferences.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

  • Revenue
  • Volume
  • Price
  • Demographics
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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