Spreads & Sweeteners - Hungary

Hungary

Revenue in the Spreads & Sweeteners market amounts to €163.70m in 2024. The market is expected to grow annually by 6.83% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€132,300m in 2024).
In relation to total population figures, per person revenues of €16.92 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 74.73m kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 3.3% in 2025.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 6.5kg in 2024.

Key regions: Spain, Japan, China, Philippines, United Kingdom

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Analyst Opinion

The Spreads & Sweeteners market in Hungary has seen minimal growth due to factors such as consumer preference for natural sweeteners, increased health consciousness, and the availability of alternative options. Despite these challenges, the market is expected to see steady growth in the coming years.

Customer preferences: As consumers become more health-conscious, there is a growing demand for natural and organic spreads and sweeteners in Hungary. This trend is driven by a desire for clean and transparent ingredient labels, as well as a focus on sustainable and ethical sourcing practices. Additionally, there is a rising preference for plant-based and alternative sweeteners, as well as locally sourced and traditional spreads, reflecting a shift towards supporting local producers and preserving cultural food traditions.

Trends in the market: In Hungary, the Spreads & Sweeteners Market within The Food market is experiencing a shift towards healthier and more natural options. Consumers are increasingly seeking out products with clean labels and fewer artificial additives. This trend is expected to continue, with a focus on transparency and sustainability in the industry. This could have significant implications for industry stakeholders, as they may need to adapt their products and marketing strategies to align with consumer preferences. Additionally, there is a growing demand for plant-based and alternative sweeteners, as consumers become more health conscious and environmentally aware. This trend is likely to shape the future of the Spreads & Sweeteners Market in Hungary, as companies look to innovate and cater to changing consumer needs.

Local special circumstances: In Hungary, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's rich culinary culture and its preference for traditional, locally sourced ingredients. This has led to the popularity of locally produced honey and fruit spreads, as well as the use of natural sweeteners like honey and stevia. Additionally, strict regulations on food labeling and ingredients have boosted consumer confidence in the quality and authenticity of these products.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Hungary is also impacted by macroeconomic factors such as consumer spending, inflation rates, and government policies. The country's stable economic growth and rising disposable income levels have led to an increased demand for convenience foods, including spreads and sweeteners. Moreover, the government's efforts to promote healthy eating habits and reduce sugar consumption have resulted in the introduction of new regulations and taxes on sweetened products, which has affected the market's growth. Additionally, the rising health consciousness among consumers and the growing trend of using natural sweeteners are also influencing the market in Hungary.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.