Market Insights Consumer Food Bread & Cereal Products

Bread - Portugal

Portugal

Revenue in the Bread market amounts to €1.63bn in 2024. The market is expected to grow annually by 3.00% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€74bn in 2024).
In relation to total population figures, per person revenues of €159.00 are generated in 2024.
In the Bread market, volume is expected to amount to 0.53bn kg by 2029. The Bread market is expected to show a volume growth of 1.3% in 2025.
The average volume per person in the Bread market is expected to amount to 48.6kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

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Comparación de regiones

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Analyst Opinion

The Bread market within The Food market in Portugal is experiencing negligible growth rate due to various factors such as changing consumer preferences, increasing demand for healthier alternatives, and the convenience of online shopping. Despite this slow growth, the market is expected to continue expanding as more consumers become health-conscious and seek out convenient options.

Customer preferences: Consumers in Portugal are increasingly looking for healthier bread options, such as whole grain or gluten-free bread, as awareness of the health benefits of these products grows. This is driven by a shift towards healthier eating habits and a growing focus on wellness. Additionally, there has been a rise in demand for artisanal and locally sourced bread, reflecting a preference for high-quality and sustainable products. These trends are also influenced by the country's strong cultural heritage and appreciation for traditional food.

Trends in the market: In Portugal, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a rise in demand for artisanal and specialty breads, as consumers increasingly prioritize quality and variety. This trend is expected to continue, driven by a growing interest in healthy and sustainable food choices. As a result, industry stakeholders are investing in innovative production methods and expanding their product offerings. Additionally, e-commerce is gaining momentum in the bread market, providing convenient access to a wider range of bread options. These trends hold significant implications for the industry, as companies must adapt to changing consumer preferences and embrace digital platforms to remain competitive.

Local special circumstances: In Portugal, the Bread Market is heavily influenced by the country's rich culinary traditions and strong preference for artisanal bread. This has led to a market dominated by small, local bakeries that offer a wide variety of traditional breads. Additionally, Portugal's geographic location and access to high-quality wheat has resulted in a strong focus on quality and freshness in the bread market. The country's strict regulations on bread production also ensure that consumers are getting high-quality, authentic products.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Portugal is heavily impacted by macroeconomic factors such as consumer spending power, inflation rates, and overall economic stability. The country's economic health and fiscal policies play a significant role in determining the demand for bread products, while global economic trends also influence market performance. For instance, a rise in bread prices due to inflation may decrease consumer demand, while an increase in purchasing power can boost market growth. Moreover, government initiatives and investments in the food industry can also have a significant impact on the bread market in Portugal. Overall, a stable and growing economy, coupled with favorable government policies, can drive the growth of the Bread Market in Portugal.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.