Baby Milk & Infant Formula - Portugal

Portugal

Revenue in the Baby Milk & Infant Formula market amounts to €81.47m in 2024. The market is expected to grow annually by 4.43% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€15,630m in 2024).
In relation to total population figures, per person revenues of €7.97 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 3.85m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.0% in 2025.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.3kg in 2024.

Key regions: South Korea, India, United Kingdom, United States, Japan

Mercado

Región

Comparación de regiones

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Analyst Opinion

The Baby Milk & Infant Formula Market in Portugal has seen a stagnant growth rate due to various factors such as declining birth rates, increasing breastfeeding rates, and government regulations promoting breastfeeding. Despite these challenges, the market is expected to continue growing as more parents opt for convenience and nutritional benefits offered by these products.

Customer preferences: As parents become more health-conscious, there is a growing demand for organic and natural ingredients in baby milk and infant formula products. This trend is influenced by Portugal's cultural emphasis on fresh and locally sourced food. Additionally, with the rise in working mothers, convenience is also a key factor driving the demand for ready-to-feed and on-the-go baby milk options. This shift towards healthier and more convenient options is expected to continue shaping the Baby Milk & Infant Formula Market within The Food market in Portugal.

Trends in the market: In Portugal, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a rise in demand for organic and natural products. This trend is in line with the overall shift towards healthier and more sustainable food options. As a result, industry stakeholders are investing in research and development to create innovative and high-quality organic infant formula products. This trend is expected to continue, driven by the increasing awareness and preference for organic and natural options among parents. This shift towards healthier options has the potential to positively impact the industry as it aligns with the current consumer trends and values. Additionally, it presents opportunities for companies to differentiate and establish themselves as leaders in the market.

Local special circumstances: In Portugal, the Baby Milk & Infant Formula Market within the Baby Food Market is heavily influenced by the country's cultural preferences for traditional feeding methods. Breastfeeding is considered the norm, leading to a relatively smaller market for formula milk. Additionally, the government regulates the marketing and pricing of formula milk, making it difficult for foreign players to enter the market. These factors create a unique landscape for the Baby Milk & Infant Formula Market, with a focus on promoting breastfeeding and limiting the availability of formula milk.

Underlying macroeconomic factors: The growth of the Baby Milk & Infant Formula Market in Portugal is influenced by macroeconomic factors such as the country's economic stability, government policies supporting The Food market, and consumer spending habits. Portugal has a strong economy and favorable regulatory environment, which has led to increased investment in The Food market, including the Baby Milk & Infant Formula Market. The country's growing population and rising disposable income also contribute to the demand for high-quality and convenient baby food products. Additionally, global economic trends, such as increasing urbanization and the growing demand for convenient and healthy food options, are also driving the growth of the Baby Milk & Infant Formula Market in Portugal.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.