Market Insights Consumer Food Bread & Cereal Products

Breakfast Cereals - Portugal

Portugal

Revenue in the Breakfast Cereals market amounts to €180.20m in 2024. The market is expected to grow annually by 3.06% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€20,890m in 2024).
In relation to total population figures, per person revenues of €17.63 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 39.14m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 1.9% in 2025.
The average volume per person in the Breakfast Cereals market is expected to amount to 3.6kg in 2024.

Key regions: Canada, United States, Russia, India, Spain

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Analyst Opinion

In Portugal, the Breakfast Cereals Market within the Bread & Cereal Products Market in The Food market is experiencing negligible growth. This can be attributed to factors such as changing consumer preferences and increased competition from other breakfast options. Despite this, the market is expected to continue growing in the coming years due to the convenience and health benefits offered by breakfast cereals.

Customer preferences: As Portugal continues to embrace health-conscious lifestyles, there has been a notable increase in demand for breakfast cereals with added nutritional benefits, such as high protein and fiber content. This trend is driven by a growing awareness of the importance of a balanced diet and the desire for convenient yet nutritious breakfast options. Additionally, the rise in health and wellness influencers on social media has also contributed to the popularity of healthier breakfast choices among consumers.

Trends in the market: In Portugal, the Breakfast Cereals Market within the Bread & Cereal Products Market is experiencing a shift towards healthier options, with an increasing demand for whole grain and organic cereals. Additionally, there is a growing trend of incorporating superfoods such as chia seeds and quinoa into breakfast cereals. This trend is driven by the increasing health consciousness among consumers and their preference for convenient yet nutritious breakfast options. As a result, there is a potential for industry stakeholders to capitalize on this trend and offer innovative and healthier breakfast cereal options to meet consumer demands.

Local special circumstances: In Portugal, the Breakfast Cereals Market is heavily influenced by the country's strong coffee culture and preference for traditional breakfast options. This has led to a slower adoption of breakfast cereals compared to other European countries. Additionally, strict regulations on food advertising and labeling have impacted the marketing and packaging strategies of breakfast cereal brands. These unique factors have contributed to the slower growth of the breakfast cereal market in Portugal compared to other countries.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Portugal is strongly influenced by macroeconomic factors such as consumer purchasing power, population demographics, and government policies. The country's stable economic growth and rising disposable income have increased consumer spending on convenience foods, including breakfast cereals. Additionally, government initiatives promoting healthy eating and rising health awareness among consumers have also contributed to the growth of the breakfast cereals market in Portugal. However, fluctuations in commodity prices and increasing competition from private label brands may hinder market growth in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.