Market Insights Consumer Food Vegetables

Processed & Frozen Vegetables - Portugal

Portugal

Revenue in the Processed & Frozen Vegetables market amounts to €0.58bn in 2024. The market is expected to grow annually by 3.23% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€53,900m in 2024).
In relation to total population figures, per person revenues of €57.06 are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 0.37bn kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 1.1% in 2025.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 33.6kg in 2024.

Key regions: China, Canada, Russia, India, Japan

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Analyst Opinion

The Processed & Frozen Vegetables Market in Portugal has seen minimal growth due to factors such as changing consumer preferences, availability of fresh produce, and a slow economy. Despite this, the market is expected to continue expanding due to increasing demand for convenient and healthy food options.

Customer preferences: Consumers in Portugal are showing a growing preference for convenience and health-conscious options, leading to a rise in demand for processed and frozen vegetables. This trend is driven by changing lifestyles, with busy schedules and smaller households making convenience a top priority. Additionally, there is a growing awareness of the importance of a balanced and nutritious diet, leading consumers to prioritize products that offer convenience without compromising on health benefits.

Trends in the market: In Portugal, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is experiencing a shift towards healthier and more sustainable options. This includes a growing demand for organic and locally sourced vegetables, as well as a rise in plant-based diets. This trend is significant as it reflects a shift towards more conscious consumer behavior and could have implications for industry stakeholders, such as the need to adapt production methods and offerings to meet these changing demands. Additionally, there is a growing trend of using technology to improve efficiency and traceability in the supply chain, with the use of blockchain and other digital solutions becoming more prevalent. This could have implications for industry players, as they may need to invest in these technologies to remain competitive in the market.

Local special circumstances: In Portugal, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is heavily influenced by the country's strong agricultural sector and its focus on sustainable farming practices. Additionally, the government's support for small and medium-sized enterprises in the food industry has led to the growth of local, artisanal processed vegetable products. The country's rich cultural heritage and preference for fresh, locally-sourced ingredients also shape consumer demand for processed and frozen vegetables, with a focus on traditional flavors and cooking methods.

Underlying macroeconomic factors: The Processed & Frozen Vegetables Market of the Vegetables Market within The Food market in Portugal is heavily influenced by macroeconomic factors such as the country's economic health, fiscal policies, and global economic trends. The growth of the market is also driven by technological advancements, regulatory support, and investment in the food processing and frozen food industries. Countries with favorable regulatory environments and strong investment in these sectors are experiencing faster market growth compared to regions with regulatory challenges and limited funding. Additionally, the increasing demand for convenient and healthy food options, as well as the growing trend of plant-based diets, are also contributing to the growth of the processed and frozen vegetables market in Portugal.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.