Prepared Baby Food - Portugal

Portugal

Revenue in the Prepared Baby Food market amounts to €45.16m in 2024. The market is expected to grow annually by 5.61% (CAGR 2024-2029).
In global comparison, most revenue is generated in Russia (€2,623m in 2024).
In relation to total population figures, per person revenues of €4.42 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 5.81m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 1.8% in 2025.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.5kg in 2024.

Key regions: United States, United Kingdom, South Korea, India, Russia

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Prepared Baby Food Market in Portugal is seeing minimal growth due to factors such as declining birth rates and increasing popularity of home-cooked meals. Despite this, convenience and innovation in packaging and flavors continue to drive the market forward.

Customer preferences: As Portugal's birth rate continues to decline, there has been a noticeable shift towards healthier and more convenient options in the Prepared Baby Food Market. This has led to an increase in demand for organic and natural baby food products, as well as a focus on sustainable and eco-friendly packaging. Additionally, with more women entering the workforce, there has been a rise in demand for ready-to-eat and on-the-go baby food options. These changes reflect a growing trend towards a more health-conscious and time-efficient lifestyle among Portuguese parents.

Trends in the market: In Portugal, the Prepared Baby Food Market is experiencing an increase in demand for organic and natural options, as consumers become more health-conscious and seek out products with clean labels. This trend is expected to continue, with manufacturers investing in research and development to meet this growing demand. The use of sustainable packaging is also on the rise, as consumers become more environmentally aware. These trends have significant implications for industry stakeholders, as they must adapt their product offerings and marketing strategies to cater to the changing preferences of consumers. Additionally, the growing popularity of online shopping and home delivery services presents opportunities for companies to expand their reach and improve convenience for customers.

Local special circumstances: In Portugal, the Prepared Baby Food Market of the Baby Food Market within The Food market is influenced by the country's strong focus on traditional home cooking and the importance of fresh ingredients in meals. This has resulted in a slower uptake of packaged baby food compared to other European countries. Additionally, strict regulations on labeling and ingredients have led to a limited variety of options for parents. However, the recent increase in working mothers and busier lifestyles is driving the demand for convenient, pre-made baby food options.

Underlying macroeconomic factors: The Prepared Baby Food Market in Portugal is largely influenced by macroeconomic factors such as consumer spending patterns, economic stability and government policies. As a part of the broader Baby Food Market, the Prepared Baby Food Market is highly dependent on the overall economic environment. In Portugal, the market is expected to grow due to the increasing disposable income, rise in urbanization, and growing awareness about the benefits of prepared baby food. Additionally, the government's initiatives to support early childhood nutrition and the aging population in the country are also contributing to the market growth. However, the market may face challenges due to economic instability and fluctuations in currency exchange rates.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.