Baby Food - Portugal

Portugal

Revenue in the Baby Food market amounts to €173.70m in 2024. The market is expected to grow annually by 5.24% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€18,540m in 2024).
In relation to total population figures, per person revenues of €16.99 are generated in 2024.
In the Baby Food market, volume is expected to amount to 13.60m kg by 2029. The Baby Food market is expected to show a volume growth of 1.6% in 2025.
The average volume per person in the Baby Food market is expected to amount to 1.2kg in 2024.

Key regions: Canada, United Kingdom, Japan, United States, Spain

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Baby Food market in Portugal has seen slow growth due to factors such as declining birth rates, economic uncertainty, and increasing competition. However, the increasing demand for organic and natural baby food products and the convenience of online shopping are expected to drive market growth. Additionally, the rising health consciousness among parents and the introduction of new products targeting specific dietary needs are also contributing to the growth of the market. Despite the minimal growth rate, the Baby Food market in Portugal is expected to continue expanding in the coming years.

Customer preferences: As health and wellness continue to be a top priority for consumers in Portugal, the demand for organic and natural baby food options has increased. This trend is driven by a growing awareness of the benefits of clean eating and a desire to provide the best nutrition for their children. In addition, there has been a rise in demand for plant-based and allergy-friendly options, as well as a preference for locally sourced ingredients. This reflects a cultural appreciation for traditional, homemade meals and a desire for transparency in the food production process.

Trends in the market: In Portugal, the Baby Food market is seeing a rise in demand for organic and natural options, as consumers become more health-conscious and prioritize clean label products. This trend is expected to continue, with a projected growth of 3.2% in the organic baby food market by 2025. Additionally, there is a growing interest in plant-based and vegan baby food options, driven by the increasing popularity of plant-based diets. These trends have significant implications for industry stakeholders, as they will need to adapt their product offerings and marketing strategies to cater to the changing preferences of consumers. Moreover, they will need to invest in innovative packaging and labeling to communicate the natural and organic aspects of their products effectively.

Local special circumstances: In Portugal, the Baby Food Market is greatly influenced by the country's strong cultural tradition of home-cooked meals and the high value placed on fresh, locally-sourced ingredients. This has resulted in a smaller market size compared to other European countries, as well as a preference for organic and natural baby food products. Additionally, strict regulations on marketing and labeling of baby food products have influenced the market, with a focus on transparency and safety for consumers.

Underlying macroeconomic factors: The Baby Food Market in Portugal is influenced by various macroeconomic factors, such as the country's economic health, fiscal policies, and global economic trends. Portugal's strong economic growth and stable fiscal policies have contributed to the growth of the Baby Food Market. Additionally, the increasing number of working mothers and the growing awareness of the importance of nutrition for infants have also driven the demand for baby food products. Furthermore, the government's initiatives to promote healthy eating habits and support for the development of the food industry have positively impacted the market. However, challenges such as rising inflation rates and high unemployment rates may hinder the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.