Market Insights Consumer Food Bread & Cereal Products

Bread - Australia

Australia

Revenue in the Bread market amounts to €4.34bn in 2024. The market is expected to grow annually by 2.58% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€73bn in 2024).
In relation to total population figures, per person revenues of €162.30 are generated in 2024.
In the Bread market, volume is expected to amount to 1.02bn kg by 2029. The Bread market is expected to show a volume growth of 0.1% in 2025.
The average volume per person in the Bread market is expected to amount to 37.8kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

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Analyst Opinion

The Bread market within The Food market in Australia is experiencing slow growth, impacted by factors such as changing consumer preferences and increasing competition from alternative products. Despite this, digital technologies and online services continue to drive growth in the Bread & Cereal Products market.

Customer preferences: The bread market in Australia is experiencing a growing demand for artisanal and specialty breads, as consumers become more health-conscious and seek out natural and organic options. This trend is driven by a shift towards healthier eating habits and a desire for premium, high-quality products. Additionally, there is a growing interest in gluten-free and vegan options, reflecting the changing dietary preferences of the Australian population. This has led to an increase in the availability and variety of these products in the bread market.

Trends in the market: In Australia, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for artisanal and specialty breads. This trend is driven by a growing consumer preference for healthier, high-quality bread options. Additionally, there is a rise in the use of plant-based ingredients in bread products, catering to the increasing demand for vegan and vegetarian options. These trends are significant for industry stakeholders as they present opportunities for product innovation and differentiation. They also highlight the importance of catering to changing consumer preferences and the potential for growth in niche bread markets.

Local special circumstances: In Australia, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's diverse geographical and cultural landscape. The vast coastline and fertile farmlands provide a wide range of grains and ingredients for bread production, resulting in a variety of unique bread options. Additionally, Australia's multicultural population has led to a demand for international bread varieties, such as sourdough and naan, creating a dynamic market for both traditional and innovative bread products. Moreover, the country's strict food regulations and focus on health and wellness have also influenced the bread market, with a growing demand for organic and gluten-free options.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Australia is largely impacted by macroeconomic factors such as consumer spending, population growth, and government policies. As a developed economy, Australia has a strong consumer base with high disposable income, driving the demand for bread and cereal products. Moreover, the country has a growing population, with a significant share of the population being health-conscious, leading to a preference for healthier bread and cereal options. Additionally, government policies promoting food security and sustainable agriculture are also factors influencing market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.